Sandie Brodier

As an Executive Committee member of SCTE UK, I contribute to the strategic direction and governance of the Society, helping to advance its mission of promoting technical excellence, knowledge sharing, and professional development within the broadband and telecommunications industry. My responsibilities include supporting industry engagement initiatives, fostering partnerships, contributing to educational programs and events, and serving as an advocate for SCTE’s values of collaboration, innovation, and global community-building.

• Led global strategic circularity partnerships for Rincon Technology, driving business growth through innovative solutions and sustainable practices. • Developed and implemented remarketing strategies for excess network assets, resulting in increased revenue and reduced waste for leading Telecommunication Service Providers & Data Centers • Established strong relationships with End-Users (Supply Chain, Engineering, Operations, Procurement) as well as OEMs and channel partners, expanding Rincon's product portfolio and market reach.

RINCON BROADCASTING LLC, Santa Barbara, California • 2007-2015 A group of 6 radio stations ((2 Spanish language and 4 General market stations) reaching over 102,000 people in Santa Barbara Metro Area (75% of the local population). Consistently offer premium service with new and existing accounts resulting in revenue above sales quotas for local Santa Barbara radio stations. Responsible for every aspect of the sales cycle including lead generation, custom schedule building with exceptional ROI and contract negotiations. Team leader and top sales producer, training new sales reps, Responsible for creative writing of the commercial scripts, build exceptional traffic-driving and awareness building promotions and ensure critical follow through with the traffic department and tracking on air response. Hold full profit and loss accountability/responsible for accounts receivables. • Delivered exceptional sales and margin growth, October 2014 reached 200% in revenue growth YTY • Exceeded 2014 annual quota by 45% • Currently handle the most clients per year on the sales team with a proven track record • Generate the highest incremental new business sales on the team • Continually increase revenues from the top agencies (nationally, regionally and locally) • Expert relationship management and securing new account development with key accounts. • Countered a 25% decrease in house accounts through new client development. These new clients committed to radio advertising dollars for the first time ever. Their marketing dollars are now spent with Rincon Broadcasting instead of the competition: cable television, regional print and other radio groups. • Maintain a strong presence in the community through nonprofit affiliations and relationships with the SB International Film Festival, the SB Chamber of Commerce, the Hispanic Chamber of Commerce, the SB Mariachi Festival and Cottage Children’s Hospital Radiothon

CLEAR CHANNEL COMMUNICATIONS INC, Santa Barbara, California • 2000-2007 (now iHeartMedia, Inc) A multimedia company dedicated to marketing through radio and TV stations, billboards, on-site events and the Internet (banners ads on stations website and radio station streaming) Senior Account Executive - Regional Ad Sales • Started as an entry level sales executive and finished the first year at 125% of goal though local new business development. Became the top sales person within 3 years, outperforming sales team who had 10 years working national and regional house accounts. Quickly became entrusted with regional and national accounts involving multi-market negotiations within the Clear Channel group. • Achieved 100% of personal sales revenue though prospecting and developing new key accounts in 2001. • Won “Sales person of the month” 7 or 8 months per year from 2003 to 2006 • Won the Clear Channel President’s club 3 years in a row in 2004, 2005 and 2006 before the Group was sold to Rincon Broadcasting.