🧩Shiromi Bedessee

Building a tool that brings human guidance on demand. Kin connects people to verified mentors for short, structured conversations that end with one practical output. Our focus is access-equity in the UK. What I do... Set company vision, strategy, and roadmap across product, go-to-market, and partnerships Lead the build of our early demo and private beta, including session flows in our unique solution Recruit and select the Founding 50 Mentors, define verification standards, and design QA loops Drive user research across students, returners, career-changers, and early-career operators Own fundraising prep, investor materials, and financial model (runway, burn, unit economics etc.) Establish trust and safety policies, data and privacy practices, and recording consent flows Build early partnerships with universities, employers, and community organisations Shape brand, positioning, and first messaging for access-equity and our “time well spent” mission
 Early outcomes... Working demo in progress, with timed session scaffolds and “one-output” close Mentor pipeline pre-qualified for wellbeing, academic, and professional services industries Waitlist and partner interest from universities, disruptive corporate companies, and early-career communities Clear pricing hypotheses for metered sessions and B2B team demand model Seed-stage start up with first funding round open for investment

Entering my second year with the team, we have combined communication out put and tenders to align market focus in both. I lead and develop: external marketing, internal marketing, PR, social media strategy, community engagement, local economy partnerships, social value projects, bid proposals, copywriting, creative concepts, FM narratives, internal ESG setting, training and workshops.

As FM continues its modernisation, I'm thrilled to apply my diverse skillset across the needs of our tenders, our solution and working out precisely what clients need to uphold their brand identity with a service provider who delivers high standards in the London Area. As an Indo-Caribbean, queer woman sometimes the doors are harder to open. This industry is changing. Especially in diverse cities. Clients need us to have compassion, integrity and lived experience in navigating diverse intersections: representing operatives and the city's building users. JPC by Samsic is the leading Facilities Management Service provider that reflects this and I am so thrilled to be part of the team. In my role I will: - Support Head of Sales & Marketing to comply with deadlines, strategic sales process and JPC by Samsic’s sales governance requirements. - Support the team by assisting with management of procurement portals, analysis of tenders. - Produce written responses for PQQs, RFI’s and tenders as required including references, case studies and associated documents. - Provide full tonal development for JPC by Samsic, always communicating the premium capabilities of the operation and management teams. - Work with the team to constantly understand London's environment and commercial building developments. - Innovate Content Libraries to manage historic and incoming materials and assets. - Design and build bid processes with fresh thinking based on my internal communication specialism. - Build communication strategy into tender documents to consolidate full spec. compliance, Scope1-3 trust, and ensure partnership transparency is achieved. - Apply cutting edge continuous research to bids to provide best practice, utilising my networks in Energy, Tech & Innovation, LGBTQI and Black and POC charities. - Apply my knowledge and qualifications in high level ESG and Diversity application at SQ and Bid level to ensure clients feel heard when choosing JPC by Samsic as their supplier.

At Atlas I'm using my experience in creative media and writing to start as a bid writer. This is huge change in industry for me, but the role is one I have some history in previous settings. With COVID-19 changing public life in an undetermined way, I feel genuinely excited to join the U.K.'s fastest growing FM company to work out how to better create public reassurance with a range of clients.

A friend and I started Free Fall Write in September 2020. We have creatively written for a range of publications and institutions, worked in various industries and felt the power of 2 was stronger than us operating individually during the pandemic. From freelance to co-founders, we're running a communications agency, a digital literary archive and hosting monthly workshops under FFW. Initially this began as a way for us to simply write more: we are writers who found the effects of the pandemic quite difficult to maintain freelance work. Since then, Free Fall Write became a limited company and tackles the big job of adding curiosity and efficient delivery back into media sectors who want to run memorable, bold campaigns. Working from Etsy sellers, publications and businesses - we cover all marketing, copywriting, idea development and branding needs.

- Supporting and providing necessary worded help; dependant on product - Thorough eye for detail to achieve necessary stylistic and tonal requirements - Experience in product, personal and fictional writing; extension to student dissertation advice - Clients include two trending social media based news-blogs; tailored to Facebook interaction

Currently PR intern for Ubisoft’s Shanghai studio. Assisting internal communication coordination and media content. This placement is considered a unit for my Fudan MSc degree and will aid my thesis project on understanding communication in the chinese International Video Games field.

Assisting production and producing features/ content for the PRINT section of Berlin's biggest Ex-pat magazine.

Supporting the film editor and team. Writing reviews online and for print for a range of films; including art house and contemporary. Researching production and distributing companies to secure attendance at press releases/ viewing rights.

Past active roles included Social and Academic Secretary; President A relaxed role I volunteered to as the Society has changed: -Monitoring social media platforms of the society, largely through Facebook to maintain Student engagement and networking at a personal level -Necessary correspondence with wider departmental faculty members in promotion of events, share related current media/news or relay important information