Sayoni Bhaduri

Independent Content Specialist

About

A journalist with two decades of experience in covering food, alcobev, hospitality, travel and luxury lifestyle for publications across different media. Before my freelance content specialist journey, I worked with legacy media brands, start-ups and new media platforms, setting up the foundation of the platforms to grow into engaging portals that offer editorially-led, thought-provoking content for varied demographics. My domain expertise also allows me to assist brands in a smart communication strategy that ensures genuine and longterm connect with target audiences.

Country

India

City

Mumbai

Industry

Newspapers

Skill

Journalists, Branded Content, Luxury Lifestyle, Writing, Alcoholic Beverages, Travel Journalism, Social Media, Branded Content Development, Events , Activations, Digital Marketing, Food Writing, Travel Writing, Feature Articles, News Writing, Analysis, Magazines, Publications, Copy Editing, Event Management

Experience

Independent Content Specialist

2023-9 - Present · 3 yrs 1 mo

* F&B and Content Specialist, The Horologists * Contributing Features Writer for Mint Lounge, Free Press Journal #LuxuryJournal, The New Sunday Express Magazine, The Lab Mag, Elle Gourmet, Indulge Express, Maxposure Media- Hello 6E (Indigo in-flight magazine) and In Motion (Maruti Suzuki private circulation magazine) * Consulting Assistant Editor, Outlook Luxe (March 2024 – April 2025)

Assistant Editor - Digital Content | Zee Zest

Zee Entertainment Enterprises Limited

2018-6 - 2023-9 · 5 yrs 4 mos

Mumbai, Maharashtra, India

Consultant

Gypsy Travel Media

2016-6 - 2018-10 · 2 yrs 5 mos

Mumbai

Gypsy Travel Festival is one of a kind, curated travel festival designed to cater to the young experiential travellers. The festival is scheduled to take place in January 2018 at High Street Phoenix, Lower Parel, Mumbai.

Assistant Editor

Spenta Multimedia

2016-10 - 2018-6 · 1 yr 9 mos

Mumbai Area, India

In-charge content creation and management, and production: *JetWings; Jet Airways in-flight magazine for domestic routes * JetWings International; Jet Airways in-flight magazine for international routes * Black & Gold; monthly magazine for Bombay Gymkhana members * HDFC Imperia; lifestyle magazine for HDFC Imperia customers Previously: * First Update; bi-monthly magazine for Shoppers Stop * The Lalit Insight; quarterly magazine for The Lalit Suri Hospitality Group hotels * NABARD Parivar; bi-annual magazine for NABARD employees In charge special projects: * The Curious Case of Anil Kapoor 16 @ 60 * NABARD Sustainability Report * NABARD Annual Report * Forbes Marquee, special marketing initiative with Apollo Hospitals Enterprises Ltd Features Writer: * Hair and Beauty India * The Lalit Insight * Marwar * Apparel India * NSCI Mirrors * Gems and Jewellery Times

Freelance Features Writer

Various online and print publications

2016-5 - 2016-9 · 5 mos

Mumbai

Deputy Editor

Hipcask

2013-7 - 2016-4 · 2 yrs 10 mos

Mumbai Area, India

Editorial Content Ideate, Plan and Execute content, posts and features for the editorial website. Ideate and Plan Infographics Social Media Managed Facebook, Twitter, Instagram and Pinterest accounts of Hipcask. Hipcask App * Manage and update all qualitative data and information on Hipcask and its 1000+ beverages. * Ideate and strategise on Hipcask's proprietary app feature - Likeability Factor. * Strategize Hipcask app's work flow and UX. * Plan and execute user engagement via notifications, promo codes, etc Events * Ideate and strategize Hipcask Cocktail Fest Mumbai Edition - Mumbai's first cocktail festival. * Hands on in events like the Bandra Fest 2014, Phoenix Market City Beer Festival 2014, etc.

Principal Correspondent

Express Hospitality & Express TravelWorld, The Indian Express Limited

2013-4 - 2013-6 · 3 mos

Mumbai Area, India

Six years of journalism experience covering food, alcobev, hotels, restaurants, travel, aviation, cruise and other allied industries. * Feature stories * Analysis * News stories * Proof reading pages * Sub-editing * Story ideation * Story board planning * Networking with industry professionals * Page designing and layout