Sayesha Chanana

●Created measurement plans (i.e., audience selection, segmentation, and evaluation) to optimise campaign performance and support business objectives ●Monitored and reported campaign performance through the Meta Business Manager and LinkedIn Campaign Manager by running an attribution report to identify the top lead generator ads ●Conducted audits of various social media platforms by implementing data wrangling techniques, analysing and integrating large datasets to generate actionable insights ●Implemented ad tracking by creating GTM tags, LinkedIn insight tags & Meta pixel ●Analysed and monitored audience behaviour by creating conversion events in Google Analytics and standard events in Facebook Events Manager which helped in increasing the YOY gifts by 20% ●Built interactive dashboards in Tableau for internal stakeholders to help glean meaningful insights to identify high, average, and low-performing partner schools through measuring average click percentage and cost-per-click (CPC) ●Developed SQL query to join gift data with campaign performance datasets, for every partner school, to help in future budget allocation and maximising return-on-ad-spent (ROAS) ●Implemented workflows using Airtable & Adobe Workfront to collaborate with team and partners ●Improved process efficiency through technology/automation, including utilization of Python or other coding languages to automate query processes in new AMS database. ●Collaborated with Product & Strategy to provide global monitoring on program performance, providing insights and trends to key stakeholders ●Established and documented a data dictionary in Confluence for all campaign tables stored in Snowflake, to help facilitate data querying to create custom tables to feed into Tableau dashboards

●Created a B2B growth marketing strategy, for clients, by executing off-page and on-page SEO on client’s product pages to increase market presence, outreach and market penetration within the online market ●Performed regression analysis on clients’ campaign performance dataset to identify key predictors for performance using Python scikit-learn packages to help draw actionable insights ●Performed EDA on clients’ marketing campaigns & lead gen datasets using Python (Pandas and Numpy), to create a standardized dataset to help visualize business growth, through tracking lead conversion rates for clients ●Created backlinks on websites and conducted SEO audits of clients’ websites which improved domain authority (DA) by 15% ●Used WordPress to help create the landing website and Google Analytics for extracting reports and funnel visualization which helped in lead scoring and lead nurturing ●Designed, executed and optimized paid search and paid media ads which led to a 35% increase in monthly sales and helped in lead generation ●Wrote three blogs on Shockvertising, Crypto Art – The Future Digital Art and Complete Backlink Guide for Beginners to educate potential customers on recent digital trends ●Used Tableau to visualize clusters for customer segments to depict the spending behavior, types of products purchased and consumer demographics ●Conducted A/B testing on Google Ads that helped generate a higher CTR by 2% ●Used MySQL to query and join campaign metrics for 5 clients to help track and measure the increase in lead gen of the customers over a 3-month time horizon ●Recognized as a high performer for website content creation, and optimization of Quora & Twitter pages. ●Designed, tested and validated the content, email delivery, open rate and CTR using Salesforce Marketing Cloud & Pardot ●Responsible for developing KPI measurements (impressions, web traffic through google analytics) to measure the efficacy of the campaign performance

● Recognised and appreciated for overall performance including website content creation, optimisation of Quora & Twitter pages ● Assisted in the SEO & website development of a packers and movers service firm through creating the company name, informative website content creation and optimised the loading time of the website

● Managed end-to-end marketing of the business, analysed & launched an extensive marketing awareness campaign, through a combined high touch and low touch customer engagement approach that covered ~ 30% of the firm’s customer base ● Strategized and executed digital marketing efforts to expand the outreach of new product offerings which led to a 15% increase in monthly revenue ● Digitalized the sales, shipping and inventory records and promoted product offers & discounts which led to a 20% increase in sales along with budget management and planning

● Led a team to brainstorm and execute an experiential marketing-based campaign for Toyota’s leadership and launched their new car highlighting Toyota’s core QDR (Quality, Durability & Reliability) principles ● Formulated & designed the event execution of the launch event through market analysis to highlight relevant target demographics and effective marketing channels to maximize brand outreach and visibility of the Toyota launch

●Supervised the execution of ‘Adidas Uprising’ a multi-city sports campaign ●Designed marketing collaterals and branding in collaboration with the creative team. Ideated and created the campaign theme to integrate with 3rd party apps to collect customer feedback ● Developed KPI measurements to measure the efficacy of campaign performance and overall campaign penetration and refined campaign parameters to improve lead conversion and outreach ●Planned, ideated and successfully executed an integrated omnichannel marketing experience during the PepsiCo Annual Meet, managed CPG brands like Quaker, Himalaya, Pepsi and Lays with respective product line launch on all physical and digital platforms ●Expanded Wizcraft's clientele by on-boarding big brands through designing & delivering pitch presentations to the senior marketing leadership team. Clients included Honda, Flour Daniel, Walmart, GM & Nissan.

● Conducted audit of financial statements on a weekly basis for clients such as Towergate & Prudential life Insurance ● Executed the communication efforts for organizing 'Town Hall' meetings, contributing to newsletter editorials and firmwide announcements that support the Audit communications executive team for strategic initiatives ● Lead in creating content and updating the team SharePoint sites to build cross-business awareness and collaborative culture ● Supported Audit communication teams with the creation of external marketing collateral, including digital, video, audio and online content by partnering with firmwide marketing resources to develop and execute campaigns ● Recognized as a Star Performer twice among 500 employees for Towergate CASS audit & Australia secondment at KPMG (2016)