Sayed Jabr
Senior Category Manager | Head of Non-Pharmaceutical Section @ Aster Pharmacy - صيدلية استر
About
"Senior Category Manager" with 15+ years of experience across pharmaceutical, beauty, and lifestyle retail, specialising in scaling premium categories within omnichannel, Q-commerce, and marketplace-driven environments across the KSA market. “Category leader who fixes margin leakage, low SKU productivity, and availability gaps across FMCG, Beauty and non-food categories. I own category P&L end‑to‑end and turn data into fast commercial decisions across omnichannel and Q‑commerce models. Known for strengthening supplier terms, redesigning assortments, Space Planning for a Seamless Customer Journey and using AI‑assisted analytics to accelerate category performance, analytics, reporting, and decision speed.” A core focus of my current work is applying "Generative AI for business", automated category performance management, and advanced analytics to: Improve demand forecasting and inventory turnover Automate pricing, promotion, and assortment decisions Enhance vendor negotiations and joint business planning Strengthen supply chain resilience in volatile environments. I partner closely with operations, supply chain, finance, and tech teams to execute at scale, build high-performing vendor ecosystems, and translate customer insights into profitable category growth. I’m deeply interested in how digitalization, value-driven purchasing, and supply chain volatility are redefining category management—and I enjoy turning these challenges into competitive advantages. Always open to conversations around beauty, lifestyle pharmacy, category transformation, and retail innovation.
Saudi Arabia
Riyadh
Retail
Generative AI for Supply Chains, Category strategy, Assortment Optimization, Data-driven Decision Making, Fast-Moving Consumer Goods (FMCG), Digital Transformation, Startup Development, Online Marketplace, Project Management, Category Management, Go-to-Market Strategy, Statistical Data Analysis, Online Sales, E-commerce Optimization, Teamwork, Getting Things Done (GTD) Method, Data Analysis, Strategic Planning for Growth, Effective communication , Strategic Communications
Experience

Senior Category Manager | Head of Non-Pharmaceutical Section
Riyadh, Saudi Arabia
➢ At Aster Pharmacy, we maintain a collaborative team environment to ensure optimal customer satisfaction and a seamless shopping experience. ➢ In my capacity as the Non-Pharma Section Head at Aster Pharmacy, I am tasked with the strategic development of Aster's beauty division, with the objective of positioning it as a leading beauty destination within the Kingdom of Saudi Arabia. ● "Brand Presence": I have successfully implemented targeted in-store campaigns that enhanced Aster Pharmacy's brand presence throughout the Gulf region and significantly increased customer engagement. ● "Assortment Growth": I have achieved a 35% expansion in our product assortment through the execution of "Trendy items" in-store campaigns. ● "Inventory Optimization: I have improved stock coverage by 30% and reduced Days of Stock (DOS) by 45 days, accomplished through cross-functional collaboration and sophisticated forecasting methodologies. ● "Product Innovation": I have introduced trending beauty products and innovative concepts, thereby driving sales growth in direct response to current market demands. ● "Logistics Management": I have effectively minimized stock surplus and ensured the timely and successful launch of products across our pharmacy network. ● Collaborate with the Business Cycle team to generate accurate purchase forecasts, optimizing inventory levels to meet customer demand while minimizing excess stock. ● "Lead the development of innovative concepts for new product launches, utilizing market trends and consumer insights to enhance the beauty division's offerings. ● "Foster collaboration across various departments, including marketing, sales, and supply chain, to ensure the seamless execution of product launches and promotional activities. Through these endeavors, I have contributed to the growth and success of Aster Pharmacy's beauty division, establishing its position as a significant entity in a competitive market.

Senior Category Manager | Head of Non-Food Section
Riyadh, Saudi Arabia
● "Category Strategy": Developed the "Nana Beauty" section, specifically tailored to the needs of the female customer segment. ● "Financial Growth": Contributed to a 15% growth in Q1 by updating product ranges in collaboration with Business Development and Supply Chain teams. ● "Profitability": Successfully secured fixed rebates for marketing initiatives, resulting in enhanced profit margins for the category. Inventory Precision: Implemented a new strategy for demand forecasting and inventory management precision to guarantee a seamless shopping experience. ● Implemented a strategy in demand forecasting and inventory management precision, while simultaneously updating the product range in collaboration with the BD team and Supply Chain to guarantee a seamless shopping experience. ● Successfully introduced new product categories, including Mobile Accessories, Baby Accessories, and Inner Beauty, which enhanced the section's value and attracted new customer segments.

Category Manager - Beauty Division
Riyadh, Saudi Arabia
➢ Managed the strategy portfolio by identifying customer needs, market insights, and creating new market segments. ➢ Developed a well-thought-out strategic plan for the Beauty division by conducting thorough analyses of customer data, supplier and brand performance, regional performance, customer needs, and marketing data. ➢ Monitored the performance of new items and drove the listing/delisting cycle of category SKUs in alignment with space planning and marketing teams. ➢ Set promotion strategies by collaborating with suppliers to select promoted items and offers, securing promotional budgets, and coordinating with the marketing team ➢ Successfully managed a portfolio of delivery applications, including Jahez, Marsol, and Hungerstaion, leading to significant growth in digital sales performance. ➢ Led a six-month project to develop Whites E-Commerce by implementing unique content, achieving substantial growth in online sales performance. ➢ Developed the private label section, which had a remarkable impact on profitability and significantly diversified the assortment.

Supply Chain Specialist
Riyadh, Saudi Arabia
- Streamlined the supply chain operations for Caremore pharmacies, ensuring prompt delivery of pharmaceutical products and supplies. - Implemented advanced inventory management and forecasting techniques to optimize stock levels and minimize inventory costs. - Established and maintained strong vendor relationships, negotiating favorable terms for competitive pricing and on-time deliveries. - Implemented process improvements, adhered to regulatory requirements, and enhanced operational efficiency within the supply chain.

Store Manager
Al Qasim, Saudi Arabia
I was responsible for overseeing the day-to-day operations of the pharmacy and ensuring that the store was always well-stocked with essential medical supplies. This involved managing a team of employees, creating work schedules, and providing training and support to ensure that everyone was working efficiently and effectively. Additionally, I was responsible for ordering and managing inventory to ensure that we always had the necessary medicines and medical supplies on hand. This required me to have a strong understanding of the industry and the ability to anticipate the needs of our customers and the polyclinic. Throughout my time at Alsharq polyclinic, I was able to develop my management skills and gain valuable experience in inventory management and procurement.

Pharmacist
Jeddah, Makkah, Saudi Arabia
When I joined Tadawi Group in Saudi Arabia, I was excited to take on new responsibilities and further develop my skills as a pharmacist. In this role, I was responsible for dispensing medication, monitoring patient health, and counseling patients on the safe and effective use of their medication. I also had the opportunity to work closely with other healthcare professionals, including physicians and nurses, to ensure that patients received the best possible care.

Products Specialist
Cairo, Egypt
Managed a portfolio of products and ensuring their successful promotion to healthcare professionals. Prior to this role, I began my career at Delta Pharma as a medical representative, where I gained valuable experience in building relationships with healthcare professionals and promoting the company's products. As a product specialist, I was responsible for developing and executing marketing strategies for my assigned products, including creating promotional materials, organizing events, and attending conferences to increase awareness and generate interest in our products. I also closely monitored market trends and competitor activity to identify opportunities and challenges, and worked closely with the sales team to ensure that our products were being effectively promoted to customers. Throughout my time at Delta Pharma, I was able to develop my skills in product management, marketing, and sales, and was rewarded with a promotion to the role of product specialist. I am proud of the work that I accomplished during my time at Delta Pharma.
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