Sayaka Aoki-Alcerro

• Lead marketing and special projects for the North American operations of a premium Japanese wood products manufacturer • Manage and develop the marketing team by defining roles, responsibilities, priorities, and professional growth paths • Own marketing budget planning and oversight, including annual forecasting, program allocation, and performance evaluation • Work closely with executive leadership, including the President and General Manager, to translate company vision into actionable marketing strategies and annual plans • Lead a company-wide website redesign, clarifying brand positioning, messaging, and content strategy while coordinating design, development, and content teams • Drive e-commerce strategy and online store launch to streamline small-order purchasing and improve sales efficiency • Oversee integrated marketing programs across: • Print and digital media (in collaboration with a PR agency) • Social media (Instagram, LinkedIn, YouTube) • Paid search and digital advertising • Continuing education (CE) courses • Outreach initiatives and partnerships • Image licensing, video, photography, and graphic design • Implement project management systems to improve team efficiency and cross-functional collaboration • Lead data-driven decision-making by analyzing sales, marketing, and accounting data and delivering strategic recommendations to stakeholders

• Interpretation for business meetings, negotiations, and executive travel • Translation and localization for e-commerce product descriptions and technical materials • Event MC interpretation and live translation • Localization for emergency information platforms serving Japanese expatriate communities

• Represented Japanese trading company under an operations and sales contract • Managed OEM apparel production for New York–based fashion brands • Oversaw sourcing and manufacturing across China, Japan, and Hong Kong • Developed new U.S.-based client relationships and expanded business presence • Coordinated production, quality control, logistics, and delivery

• Led U.S.–Japan brand agency operations and buyer relations • Supported Japanese market entry for U.S. fashion brands • Accompanied Japanese buyers on sourcing trips, including trade shows and showroom appointments • Launched and managed an in-house jewelry brand • Scaled the company from 2 employees to 12 within three years • Oversaw daily operations, staffing, and business growth strategy

• OEM sales for high-end women’s apparel brands sold through Japanese department stores • Presented trend concepts and materials in collaboration with in-house designers • Managed domestic and international fabric and material sourcing • Oversaw overseas production in China, Korea, and Hong Kong, including import and delivery • Achieved approximately $4M in annual sales