Say Heng Lim
Business Development Manager @ Keysight Technologies
About
A total of 20 years of experience in Sales, Marketing, and Technical Support environments, skilled in business planning and strategy, IT infrastructure design, and Channel eco Systems. Highly committed with proven track records thru KPIs and results. I always believed in People & Strategy.
Malaysia
Bayan Lepas
Information Technology & Services
Troubleshooting, Technical Training, Greenfield Development, Consultative Selling, Product Marketing, Go-to-Market Strategy, Customer Satisfaction, English, Marketing, Presales, Technical Support, Account Management, Business Development, New Business Development, Sales, Sales Management, Technical Sales, Mathematics, Software Systems Engineering, Computer Programming
Experience

Business Development Manager
Bayan Lepas, Penang, Malaysia
• Drive go-to-market strategy for Keysight’s Big Data Analytics portfolio worldwide, aligning with regional sales and marketing teams. • Identify new market segments through competitive and customer insights. • Partner with technical teams to deliver high-impact product demos and proof-of-concept trials. • Lead enablement initiatives that strengthen sales capabilities in value-based selling. • Act as the voice of the customer, influencing product roadmap and innovation. Key Impact: Strengthened product adoption and improved customer ROI visibility through targeted engagement and analytics-driven proposals.

Enterprise Consultant
Bayan Lepas, Penang, Malaysia
• Supported enterprise customers across Asia Emerging Markets (AEM) on solutions spanning servers, storage, networking, and virtualization. • Coached Inside Sales Representatives (ISRs) to build technical acumen and sales confidence. • Developed tailored quotes and solution proposals aligned with customer requirements. • Collaborated with cross-functional teams on major BIDs and transformation projects. • Provided technical leadership on HCI, SDDC, HPC, SAP HANA, and Big Data solutions. Achievements: ✅ Accelerated sales cycles by streamlining pre-sales engagement. ✅ Elevated customer satisfaction scores through proactive risk and issue management.

Technical Support Specialist
Bayan Lepas, Penang, Malaysia
• Supported new product introduction (NPI) by collaborating with R&D and Product Engineering teams. • Authored technical documentation and service guides to enhance self-service capabilities. • Designed training programs for regional engineers on VEE programming and troubleshooting. • Created sample applications and FAQs to improve customer adoption. Impact: Improved customer support efficiency and reduced resolution time by promoting reusable knowledge assets.

RND Software Engineer
Bayan Lepas, Penang, Malaysia
• Developed automation tools, regression testing frameworks, and networked software applications. • Design new image processing software, inspection report data down to the level of the individual • Enhanced software reliability through test-driven development and diagnostics automation. • Managed R&D server infrastructure and implemented secure production profiles. • Development of test case-based product specifications and knowledge of instruments.

Software Engineer
Mukim 12 Bayan Lepas, Penang, Malaysia
• Developed and maintained test systems for new product introduction and validation. • Collaborated on embedded software testing, ensuring quality compliance and performance tuning. • Lead in problem-solving and improvement activities together with development, product and test engineering teams to achieve continuous improvements. • Improve test equipment usage to improve test systems' performance and reliability. • Design and develop software applications using .NET Framework for a proof-of-concept project and collaborate with the counterpart’s team in developing enhancements on existing applications.

Field Services Engineer
Mukim 12 Bayan Lepas, Penang, Malaysia
• Provided technical field support for enterprise clients, ensuring SLA compliance and system reliability. • Led troubleshooting, workflow improvement, and user support initiatives. • Conducting a user requirement survey and generating a statistical report of services • Answer, evaluate, and prioritize requests for assistance from users experiencing problems
Education
Say Heng Lim's Contact Information
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