Savita Pai

- Developed long range sales plan for India & South Asia sales, tracking top growth levers by segment and architecture - Build and evangelize AI-driven insights on deal pipeline to drive quarterly forecast accuracy - Identify top growth opportunities, market trends and work with sales stakeholders to resource relevant initiatives

Additional responsibility for Content & Advocacy - Developed a “Brands in culture” approach to catch consumers at the right moment on the right platforms, in a fit-for-purpose framework created for each brand - In a media dark industry, leveraged new ways of working with influencers, brand ambassadors, content partnerships and PR-led advocacy

▪ Digital strategy: Took the digital spends to >50% of overall media and opened up multiple national as well as new regional platforms for product communications ▪ Media: Responsible for all media spends across both Mainstream brands as well as Premium & Lucury portoflio across online & offline media. Orchestrated the associate sponsorship of IPL 2020 on TV, the largest eyeball grabber in 2020

▪ BAU: Annual segment-wise growth forecasts for India business with Global Strategy, State-segment market share growth levers ▪ Big bets: Created the “Where to Play-How to win” spaces for India for F19-22 ▪ Category growth construct: Co-developed a bottom-up state-segment category growth forecasting for F19-22 based on 40+ indicators ▪ Long shots: Drove investment in a startup as the e-tailing alternative to alcobev home delivery in India

▪ Ran the Cisco India startup accelerator - Cisco LaunchPad for the first 2 cohorts incl. designing curriculum, identifying startups, synergies for Cisco to propel the startups and potential investments ▪ Partnered with Cisco Engineering leads to define a potential "Glo-cal" portfolio for India SMBs

▪ Key projects: Reducing returns by 20% for verticals excl. Lifestyle, Customer Service strategy for Marketplace, Fulfillment centre expansion for Flipkart Advantage, S&OP strategy ▪ Built out the first private label strategy incl. market sizing and verticals to target

▪ Partnered with ops teams to set up 8 different ecosystems to grow the Marketplace from 4k sellers to 100k sellers: Seller acquisition, Seller onboarding, Packaging, Lending, Sourcing etc. ▪ Drove investment in an ecosystem partner to enable end to end seller management ▪ Updated seller commission structures based on competition insights and rate of sale across verticals

Strategy projects for all businesses of HP (Servers-Storage-Networking, Enterprise services, PC and Printing groups): - Geographic expansion in emerging countries like China and India - Country exit strategy - New product introduction - Channel partner cost rationalization - Financial analysis & valuation

Strategy projects for PC and Printing groups across regions: - Market size estimation, Country growth planning - Channel strategy, Big deal win/loss - Country margin analysis, Cost reduction initiatives

▪ Develop new product strategy across books, magazines and home video categories ▪ Lead the TV & film animation production and broadcaster relationships ▪ Build large scale JVs and licensing liaisons with international publishers and studios ▪ Manage a team of over 50 employees across different locations

▪ Strategy consulting for top Indian and global corporates. ▪ Worked extensively in retail, media and financial services sectors

Recommended strategies for in-shop activation spends for all HLL brands across different retail formats.

▪ Worked with one of the largest global credit card providers ▪ Migrated entire card replacement platform to .NET