Siyang Chen

• Conducted ongoing market analysis and competitive intelligence across the German grid services landscape, covering onshore wind, solar PV, battery storage, and EV charging infrastructure – translating regulatory developments, market trends, and customer signals into actionable strategic input. • Identified and prioritized product and service portfolio opportunities with a €50M annual development scope, defining a multi-year growth trajectory of >10% aligned with national decarbonization and electrification targets. • Led customer needs identification for downstream distribution network operators (regional DSOs and Stadtwerke), working cross-functionally with department leadership, product management, and sales teams to develop new smart grid and automation service offerings and bring them to market. • Partnered with sales leadership to develop and execute go-to-market strategies – from product positioning and pricing to customer engagement and pipeline development – across the grid services portfolio. • Built a strong internal network at group level through active participation in cross-divisional workshops and collaborative projects, gaining broad visibility into Netz's overall business direction and contributing to multiple joint initiatives across divisions. • Designed and implemented the department's digital transformation roadmap: integrated CRM and ERP systems and built a real-time BI environment using Power BI and external data sources, enabling data-driven decision-making across commercial and product functions.

• Assessed EV charging infrastructure and renewable energy policy frameworks across European markets, translating findings into strategic inputs for regional business development planning. • Collaborated with China- and Europe-based product teams to align infrastructure roll-out concepts with local regulatory and operational requirements, supporting executive-level decision-making.

• Took on group-level responsibility for strategic growth across multinational telecom accounts in Latin America, overseeing >$1B in annual revenue across three major operator relationships. • Developed and implemented regional market analysis frameworks and customer feedback mechanisms in close coordination with HQ product teams, enabling targeted solution development and sustained market share growth. • Built and led a regional team of four, introducing OKR-based performance management – improving team engagement, commercial proactivity, and individual accountability.

• Assumed full strategic ownership of Huawei's flagship account in Mexico, driving €700M+ in annual revenue and maintaining top-3 market share; the team was named Huawei's Global Best Sales Account in 2020. • Launched an IoT product bundling initiative in smart home retail channels, generating €50M in incremental revenue and broadening the product ecosystem footprint. • Drove portfolio lifecycle management in close collaboration with marketing and product teams – defining product positioning, pricing strategies, and entry/exit timing across the account.

• Developed and executed quarterly product mix and channel strategies in coordination with marketing and product management, advancing Huawei's position to second market share in the account. • Led implementation of digital sales and inventory management solutions, achieving a 300% increase in sales performance and establishing a scalable commercial operating model.

• Designed category procurement strategies with an annual procurement amount of over $50 million, monitored the strategy implementation, and evaluated the performance of 14 country offices. • Instructed country offices in strategy implementation, initiated regional procurement workshop to enhance experience sharing and built local procurement resources based on the company regulation requirements.

• Managed procurement strategy and supplier relations across country office with combined annual budgets exceeding $5M; supported business development teams in strategic bids and market entry initiatives.

• Responsible for 2015 yearly production and supply chain capacity planning, achieved a 5% cost-saving through negotiations with key providers and optimized processes.

• Co-founded the Start-Up that specialized in imported beverage products, developed a franchise model with an external consulting agency and commercialized the brand with a yearly margin profit of 15% in 2014.

• Led the restructuring of the supply chain, collaborated with R&D, supply chain, and finance department in defining the supplier selection strategy achieved a cost-savings of 26%.

• Responsible for 30% of revenue and supported the business development strategy for key customers through data analysis and capacity optimization.

• Established new customer relationships with top Chinese manufacturers, managing initiation and use of R&D innovations from in-house product development.

Specializing in sales & marketing strategy definition & execution, consulting services.

Create and manage Intellectual Properties for corporates in the global market.