Saurabh Jindal (Hiring content interns)

I don’t just tell brand stories — I build communities around them. For resume's sake, I lead the brand communications across offline and online customer touchpoints for IDP and IELTS. But more than that, I focus on building communities that engage deeply and grow organically — turning audiences into advocates. From launching ambassador-led movements to defining narratives, I ensure every communication is rooted in purpose. My strength lies in connecting the dots between brand, culture, and community — and making each interaction feel personal, not promotional. • Spearheading creative, social media and influencer marketing agencies to align marketing campaigns/activities • Innovated and set up the customer ambassador program to drive word-of-mouth for IDP and IELTS • Directing the production teams to produce big-budget video and filming initiatives • Leading the entire content and social media portfolio of IDP and IELTS business in India • Driving the narrative and tone of corporate communications • Leading content and copy for end-to-end marketing campaigns • Leading new-age marketing initiatives via AI/AR/VR, digital books, and digital libraries

(Sold off to a private firm) Wotpost began with a simple idea — to document and decode viral phenomena. While the internet has platforms to view memes, none could be described as the Wikipedia of the meme world. So we stepped in. We started breaking down viral Indian memes — analysing their origins, meanings, and cultural impact — essentially performing a meme autopsy. Within just two years, Wotpost earned a spot among the top 10 meme websites in India. But the goal was always bigger. We set out to prove that memes aren’t just entertainment — they influence opinions, shape narratives, and even drive decisions. And we backed it up with regular case studies that made even the sceptics take notice.

(Sold off to a private firm) Viral Bake was born from the belief in sharing “no half-baked stories” — a response to the rise of byte-sized, surface-level content. This platform wasn’t designed for everyone. It’s for those who don’t start their thoughts with “I think,” but with “I know.” What sets Viral Bake apart isn’t just the depth of its storytelling, but the powerful engine behind it — an ecosystem that brings creators, content, stories, and audiences together in perfect sync to deliver the right stories to the right people at the right time. And we were lucky enough that, in just one year, over 1 million people resonated with that depth — an audience that admires substance over noise.

Understanding client requirements of content marketing, discussing brand issues and communication strategies with the client Managing content campaign on various social media platforms Identification of target segment and strategy Ideate strategies and creative development of content Management of offline-online influencer engagements Manage several clients and stakeholders at once Represent the company in events, conferences etc. Proofreading content Identify opportunities for growth within existing client accounts and acquire new clients

• Responsible for acquisition, Revenue maximization and retention of clients. • Understanding client requirements, discussing brand issues and communication strategies with the client. • Receiving client briefs and analyzing the input of client together with background knowledge, research, field feedback etc. To produce creative brief for the Creative and Media team. • Presenting thoughts on creative outputs and thereafter discussing the same with the internal team and further with the client. • Handling financial issues with the client. • Co-ordinate with all internal departments, Approved vendors, or branch offices to ensure smooth flow of day to day jobs.

Worked on 'Benchmarking Best RTM practices among top FMCG companies in Gurgaon.'

Took up Integrated marketing communication and brand management as my area of specialization by taking subjects of Core-Marketing.