Saurabh Awasthi

- Develop and manage multiple client accounts and relationships across leading Truck/Fleet rental retailer, Autocare retailer and Facility management service provider in US - Accelerate client acquisition process by providing solution design support to global sales team across retail, travel and insurance domain - Execute RFPs and develop PoCs as Customer analytics and Digital analytics SME - Pioneered problem solving methods across TSCby delivering training on forming problem statement using MECE approach, creating Issue tree and designing the appropriate analytics solution for a given problem

- Built a SAAS platform for activities discovery and booking to enable people find an answer to a question “I want to do something but I don’t know what?” - Developed mobile based platform with a plethora of 50 different activities (~80 vendors) across sports, adventure, hobbies and community activities - Created a user base of ~30000 with a promising presence across digital media. - Set up the test and learn environment for tracking our various online campaigns using gap identification, customer journey analysis and conversion rate analysis techniques - Used different online marketing channels for branding and acquisition purpose which includes Online PR and campaigning, content marketing, affiliate marketing and search engine optimization

Client Engagement, Thought leadership, Analytics Consulting, Brand building, and People Management

~ Responsible for managing multiple engagements simultaneously with a team of 5 Analysts and Senior Analysts ~ Provided CRM strategy and Analytics support(from offsite as well as Onsite) to one of our Retail client, resulting in growth of the client by 150% within 6 months ~ Executed and Implemented ~40 projects for our retail client focusing on Customer Understanding and Treatment, Category Management and Real Estate Analysis ~ Provided analytics support to key Insurance client in their initiative of Risk Segmentation of Trucking Business and Claim process optimization of the EMEA portfolio ~ Worked with CXO of the insurance client in setting up its brand in the industry ~ Support the supply chain division of CPG client with advanced analytics; an initiative which helped the client to optimize their supply chain network in the US region with a 60% increase in delivery frequency of loads and more than 40% decrease in transit time ~ Structure and design sales pitch showcasing Fractal capability and history, a docket which helped Fractal pitch to prospective clients ~ Helped Fractal HR in recruitment process (Campus and Off-campus), which helped fractal grow from a company of 300 people in Jun’12 to 900 people in Mar’14

~Providing analytics to HSBC commercial banking department involving various data intensive business analysis such as segmentation, acquisition, cross-sell, sales force performance management, channel performance, customer profitability, etc. ~Providing data driven consulting to the Bank’s marketing strategic initiatives. ~Establishing various project processes, MI rationalization ~Mentoring team members in inculcating broader business perspective as well as imbibing best practices ~Actively involved in HSBC-CSR activities in the areas of environment and education

~Worked in "Quality Assurance and analysis Department", this has mainly two fold responsibilities, ~'Failure Control' and 'failure analysis. Industrial Exposure and Responsibility Domain: ~Root Cause Analysis: RCA was done for the failure of the DSG in NCP. The performance of the DSG was studied with respect to various factors through regression analysis and the dependency of failure on those factors could be determined. On the basis of above findings the recommendations for changes in procedures and methods were given. ~Residual Life Assessment modeling in EXCEL: Prepared a model in EXCEL to assess the residual life of almost 3000 equipments and 10000 pipelines with the help of integrity data collected in survey performed, which has got an extensive use of Macros also. ~The model was also extended for other plants also to make the maintenance of the plants more predictive.