Satyen Kumar Bhilware

🟦 Strategic Mandate Scale Kamco Chew Food Pvt. Ltd. into a global confectionery leader by achieving ₹10,000 crore turnover by 2027–2028, establishing 300 Kamco Mart outlets across India, and 25 international Kamco Marts by 2026, while delivering consistent product excellence and a superior consumer experience worldwide. 🟦 Key Responsibilities 1️⃣ Define and execute end-to-end corporate strategy across Asia Pacific markets. 2️⃣ Drive domestic & international revenue growth, margin expansion, and profitability. 3️⃣ Lead Kamco Mart retail expansion & operations at scale. 4️⃣ Oversee exports, supply chain optimization, and international business development. 5️⃣ Build, mentor, and govern high-performance leadership teams aligned with enterprise goals. 6️⃣ Strategically manage marketing, brand positioning, and distribution ecosystems. 🟦 Key Achievements 1️⃣ Successfully launched 100 Kamco Mart outlets in 2025, with a clear roadmap to 300 by 2028. 2️⃣ Expanded global footprint with 25 international Kamco Marts planned by 2026. 3️⃣ Accelerated turnover growth from ₹3,000 crore towards ₹10,000 crore. 4️⃣ Strengthened export-led growth, expanding international market reach. 5️⃣ Delivered strategic marketing initiatives & retail innovations, significantly enhancing brand visibility and consumer engagement.

🟦 Role Scope | Sales, Distribution & Execution Excellence 🟦 Key Responsibilities 1️⃣ Develop and institutionalize sales strategy, translating it into annual sales & distribution plans with clear execution milestones. 2️⃣ Drive distribution reach expansion across urban markets and rural villages, focusing on outlet addition and numeric growth. 3️⃣ Conduct structured market visits to audit route coverage, track competitor activity, and map new growth opportunities on a region-wise basis. 4️⃣ Lead sales planning & forecasting, ensuring consistent achievement of primary and secondary targets across assigned geographies. 5️⃣ Build frontline capability by training teams on products, selling skills, lead prospecting, and closing techniques, ensuring skill sustainability. 6️⃣ Ensure disciplined compliance with SWIFT, HHT, and JOSH Way of Working across all assigned regions. 7️⃣ Coordinate with HO Rural Team to execute rural initiatives, while rigorously tracking distributor collections in line with TCL norms. 8️⃣ Regulate claim submission and settlements, ensuring strict adherence to statutory, legal, and commercial governance standards. 9️⃣ Provide strategic inputs to Trade Marketing for designing promotion materials, schemes, and trade offers. 🔟 Maintain optimal inventory levels by coordinating with CFA, distributors, PAQA, and Logistics Heads, minimizing stock-outs and overstocking. 1️⃣1️⃣ Accelerate category off-take across GT & MTF regional chains, spearheading stock liquidation prior to ageing. 1️⃣2️⃣ Drive sales performance analytics, including Hub & Spoke implementation, Distributor ROI (viability) tracking, and cost & expense control on a continuous basis. 🟦 Execution Philosophy Data-led planning • Disciplined governance • Field-driven execution • Sustainable distribution scale • Profitable growth focus.

🟦 Role Scope | Sales Leadership, Market Expansion & Revenue Governance (Haldiram’s Portfolio) 🟦 Key Responsibilities & Impact 1️⃣ Administered Namkeen, Snacks, Sweets, Chips & Food portfolio, driving sales promotion and retail marketing initiatives across markets. 2️⃣ Supervised achievement of sales & profit targets, ensuring sustained growth in volumes, revenues, and margins. 3️⃣ Owned annual sales budgeting and target deployment, delivering results through aggressive, competition-led sales strategies in high-intensity markets; established and managed key accounts. 4️⃣ Drove market share expansion by tracking competition and executing strategic marketing interventions at critical consumption hubs. 5️⃣ Conceptualized new marketing initiatives, managing end-to-end pre-launch strategies, and executing sales promotions & trade schemes as per strategic direction. 6️⃣ Executed proactive communication and promotional plans, customized for market-wise demand and channel dynamics. 7️⃣ Appointed and governed Super Stockists, ensuring optimal product availability, placement, and visibility in the market. 8️⃣ Instituted a strong feedback loop with Sales Officers, ISRs, and trade, converting market insights into actionable execution plans. 9️⃣ Drafted performance reports and action plans for the Chairman, acting as a strategic bridge between Corporate Office and Field Teams. 🔟 Expanded market width and reach by appointing new dealers, strengthening channel management, and accelerating market penetration. 1️⃣1️⃣ Ensured healthy ROI for channel partners, spearheaded training, motivation, and career development of teams, and directed channel activation programs to maximize sales productivity and organizational performance. 🟦 Leadership Signature Revenue ownership • Market dominance • Channel ROI governance • Trade marketing excellence • Scaled execution

🟦 Role Scope | Business Excellence, Process Improvement & Brand Activation 🟦 Key Responsibilities 1️⃣ Led special business initiatives and process improvement projects across the organization, aligned with strategic priorities. 2️⃣ Delivered projects within scope, budget, and timelines, driving measurable operational efficiency gains. 3️⃣ Streamlined cross-functional collaboration to unlock productivity and optimize end-to-end performance. 4️⃣ Planned and executed brand activations and product launches for new brands and line extensions, in close coordination with HQ and field sales teams. 5️⃣ Designed and deployed sales growth strategies for existing product portfolios to accelerate category performance. 6️⃣ Partnered with Marketing and Sales teams to develop the Annual Business Plan (ABP) across Brand, Pack, Channel, Regional, and Local Key Accounts within the territory. 7️⃣ Planned and governed inventory & logistics, ensuring the right mix, quantity, and freshness of stock, while controlling damages and optimizing costs; managed Field Marketing budgets for the unit. 8️⃣ Provided structured recognition and performance feedback to frontline teams, reinforcing motivation and execution discipline. 🟦 Key Achievements 1️⃣ Successfully launched new product ranges including Pickles, Vermicelli, Tutti Frutti & Spices, driving incremental category growth. 2️⃣ Established category-wise CSAs and distributor networks, strengthening supply and market responsiveness. 3️⃣ Successfully executed Project DHARMA, significantly increasing new outlet addition and numeric distribution. 4️⃣ Delivered high-impact branding and promotional campaigns for new arrivals at key outlets, improving visibility and offtake. 🟦 Execution Signature Project-led growth • Process excellence • Cross-functional alignment • Launch mastery • Cost & inventory governance

🟦 JOB PROFILE | Route to Market Transformation & Franchisee Growth Leadership (Parle Agro) 🟦 Key Responsibilities & Strategic Impact 1️⃣ Designed and strengthened the distribution model for franchise partners, driving vertical growth in urban markets, aggressive rural expansion, and increased cold-stock penetration. 2️⃣ Enabled sales visibility through IT-led systems, positioning Route to Market (RTM) and Market Expansion as key revenue growth levers for the Central India Zone. 3️⃣ Led transformation in retail servicing models, deploying modern sales processes and IT-enabled execution frameworks. 4️⃣ Upgraded legacy sales systems to current industry benchmarks, ensuring scalability, transparency, and execution discipline. 5️⃣ Headed the launch of 8 brands including Frooti (Glass Bottle), Bailley, Bailley Soda, Frio Cola & Orange, Dhishoom, and Jeeru Masala across Madhya Pradesh, Chhattisgarh, Maharashtra, and Goa. 6️⃣ Independently managed a ₹500 Cr franchisee business, owning end-to-end commercial, operational, and growth outcomes. 7️⃣ Advised franchise partners on manufacturing line setup and infrastructure investments exceeding ₹10 Million, strengthening long-term capacity. 8️⃣ Devised annual operating plans and growth strategies, revamping operations across infrastructure, systems, and manpower leadership. 9️⃣ Enhanced brand salience and consumer preference through strategic planning and flawless execution of national and local consumer activations; tracked and reduced cost-to-serve via shadow P&L, improving franchisee margin contribution. 🔟 Delivered a step-change in performance by increasing Gujarat market share from 55% to 62% and doubling sales (>100% growth) in 2012, while creating a benchmark rural penetration model for Western India. 🟦 Leadership Signature RTM excellence • Franchisee P&L stewardship • Rural & urban scale-up • IT-led sales transformation • Brand launch mastery

1️⃣ Developed and executed territory development plans, aligned with business priorities and growth objectives. 2️⃣ Built and sustained strong relationships with key stakeholders, ensuring long-term business continuity. 3️⃣ Monitored market trends and competitor activity to proactively protect and grow market share. 4️⃣ Owned primary and secondary sales across the complete PDW product portfolio, delivering volume and value growth. 5️⃣ Coordinated closely with retail stores to ensure timely fulfillment of customer requirements. 6️⃣ Oversaw advertising, merchandising, and sales promotion activities, resolving customer issues to enhance satisfaction. 7️⃣ Managed distributors, wholesalers, and retailers, with focused execution on replacement, in-shop selling, and visibility. 8️⃣ Trained and motivated frontline teams through a structured Sales Story framework, improving selling effectiveness. 9️⃣ Developed local market opportunities in alignment with Business Unit priorities. 🔟 Set clear performance expectations to deliver volume growth, aligning senior management on investments in equipment, pricing, promotions, and key customer marketing to meet sales and profit objectives. 1️⃣1️⃣ Designed brand and key account solutions to create win–win outcomes; drove new sales and marketing initiatives in emerging channels; implemented market presence standards (merchandising & signage) in coordination with Sales Manager and Central Marketing, ensuring brand/pack compliance and regulatory adherence. 🟦 Key Achievements 1️⃣ Appointed 4 Super Stockists and built a network of 140 distributors, significantly strengthening distribution reach. 2️⃣ Developed distributor territories, resolving operational issues and improving partner productivity. 3️⃣ Added new and seasonal outlets, creating high market concentration and localized monopoly pockets. 4️⃣ Delivered consistent monthly primary & secondary sales growth of ~22%, achieving targets from depot