Satyaki Banerjee

Currently leading: - a 0 to 1 pod focused on leveraging agentic and generative AI for martech and digital banking use cases - WhatsApp and conversational banking initiatives - customer service digitisation pod for vehicle and commercial banking loans - a fraud risk management platform to help reduce mule accounts and victim frauds for the bank

Led product management and digital initiatives focused on Indian MSMEs. - revamped current account DIY journey, which reduced account opening TAT from 10+ days to 1 day - led product management for neo banking platform for MSMEs - spanning liabilities, lending and transactions - drove user research & strategy with consultants, identified personas in MSME segment, built a team of 5 PMs from scratch

Building CoinSwitch. Heading the following charters: - Indian stocks (Lemonn by CoinSwitch) - web experience - SEO - no-code user communication platform

Giving back to the profession I have gained so much from, as a weekend coach to upcoming and aspiring product managers

Our mission - building the world’s most customer centric digital banking experience My mandate - leading the customer experience and campaigns charters for our new mobile and internet banking platforms My work spanned: - customer experience - customer insights - customer education - customer support (in app) - customer engagement - customer journeys - digital campaigns (growth marketing)

Pragmatic Leaders is a startup backed by Y Combinator. I volunteer here as a mentor on weekends, to guide candidates who want to break into product management.

● Product Lead - for the new online investment platform of kotaksecurities.com (app + web), helping 1.5 million+ customers invest in equity, derivatives and mutual funds ● Drove 20X growth in lead generation + user acquisition - without spending a dime ● Led SEO, Conversion Rate Optimization (CRO), A/B Testing, analytics, and third party partnerships to scale up digital business ● Conversational AI & Chatbots - created the blueprint to power customer experience, stock trading, portfolio tracking on chat, and automate internal processes

● Increased domain reputation by 50% ● Led a 2X growth in traffic over 8 months ● Achieved SERP rank between 1 and 5, for 150 non branded keywords by developing keyword plans, content strategy and optimising existing content ● Achieved 40% lead to accounts conversion rate by implementing a successful Local SEO strategy Led: - Technical SEO - On page optimisations - Keyword Research - Link building - Local SEO - Voice SEO Tools used: Google Analytics, Ahrefs, Screaming Frog, Brightedge

A zero to one, online visa-application concierge product ● Mapped the customer journey from lead creation to order fulfillment, to create an extensive, automated notification engine to - increase online conversions - reduce turnaround time and - cut down calls per customer ● Built key modules for visa application Order Fulfillment System from scratch to increase automation and reduce manual decision-making - Order update module - Order refund module - Discount module - Sugar CRM

● Built the seller-side Platform Product which - automated inventory management for seller partners - has real-time data dashboards for seller partners to help them take better decisions ● Responsible for end to end website revamp strategy to make home page more product driven - from creating PRDs to collaborating on UX design and overseeing engineering execution - improved in-house customer engagement metrics by 2x - increased sale volumes of best-selling products due to higher visibility on home page ● Initiated and prioritized SEO activities in liaison with marketing, which - increased organic traffic, leading to 50% rise in organic conversions - resulted in 2x higher average selling price compared to paid traffic ● Implemented algorithm based solutions which - personalised category pages - increased relevance in on-site search results - enhanced recommendation logic for similar products widget ● Partnered and integrated with financial lending institutions to provide EMI assistance, which: - increased conversion rates in latent leads - increased high value and bulk orders ● Created Gift Card and loyalty rewards logic (business+technical) to increase repeat purchase behaviour ● Built dashboard for CRM team to efficiently segment thousands of leads and abandoned carts ● Created and coded email campaigns, A/B tested various formats to increase customer engagement and generate revenue

● Streamlined the website flow on desktop which: - halved the number of clicks to final checkout, resulting in higher conversion rates - increased average time spent on site and reduced bounce rates - boosted monthly active users by approx. 40% ● Conceptualised and implemented a smooth mobile site experience - generating approximately 50% of the website traffic - increased inbound leads due to website discovery on mobile ● Designed and launched an email marketing strategy at WearYourShine.com, which was the first marketing initiative with a positive ROI, generating roughly 10% of total revenue in the first month itself ● Responsible for partnering with affiliate marketing companies like CouponDunia and Cashkaro, generating steady revenue every month ● Led collaboration with big brands like Uber, Amazon and leading Indian startups, resulting in increased brand awareness ● Constantly monitored user behaviour via Google Analytics to improve on-site customer experience