Sasha Briffaux

Sasha Briffaux

Product Manager (AI & Data) @ Naboo

About

Freshly graduated from a Master in Digital Business & Innovation at IE Business School, I’ve now taken on the challenge of launching Naboo across the Benelux region. My role combines business development, market analysis, and go-to-market strategy. I explore how each local ecosystem works, identify growth opportunities, and build tailored approaches to seize them. From sales to strategic partnerships, I thrive on transforming insights into actions and setting things in motion. Curious, versatile, and execution-driven, I’m passionate about digital innovation and how it can drive smarter ways of working and growing. Whether it’s crafting a new playbook for a market, adapting our positioning, or simply meeting the right people at the right time. I love turning bold ideas into concrete results.

Country

France

City

Paris

Industry

Events Services

Skill

Process Automation, Account Executives, Team Building, Executive Management, Client Services, Customer Service Management, Online Advertising, Microsoft Office, Search Engine Optimization (SEO), International Event Management, Critical Thinking, SQL, Sales, Social Media, Data Analysis, Online Marketing, Entrepreneurship, Creative Entrepreneurship, Management, Digital Marketing

Experience

Naboo

Product Manager (AI & Data)

Naboo

LinkedIn
2025-9 - Present · 1 yr 1 mo

Paris, Île-de-France, France

Naboo

Country Manager Benelux

Naboo

LinkedIn
2024-12 - 2025-9 · 10 mos

Paris, Île-de-France, France

Naboo

Customer Success Manager

Naboo

LinkedIn
2024-9 - 2024-12 · 4 mos

Paris, Île-de-France, France

FirstMovers

Community Member at FirstMovers

FirstMovers

LinkedIn
2025-5 - Present · 1 yr 5 mos

Brussels, Brussels Region, Belgium

FirstMovers is Belgium's first community for young, early-stage startup employees in tech. Working at an early-stage venture can be chaotic, fast-paced, and sometimes lonely. That's why we're bringing together ambitious operators from startups across the country, creating a space to connect, share hard-earned lessons, and grow together. We're not just building a community, we're sparking a network effect that lifts the entire Belgian startup scene. Co-founded by Syndicate One.

Sea2see Eyewear

Sales, Marketing and Management intern

Sea2see Eyewear

LinkedIn
2023-4 - 2023-6 · 3 mos

Barcelona, Catalonia, Spain

Learning Outcomes: • Handled client orders and orchestrated brand’s image on social media platforms. • Spearheaded launch of company’s foundation's social media accounts and website. • Contributing to product strategy and marketing. • Organized professional photo shoot, model selection, and team coordination, establishing creative direction for the campaign. • Developed content and supervised community engagement online to strengthen brand presence and awareness. • Gained hands-on experience in sales, digital marketing, digital business and management within the retail industry. • Developed a deeper understanding of consumer behavior and effective communication strategies. • Enhanced Skill: created digital marketing, designed website and teamwork skills • Immersed myself in a multicultural business environment, refining my ability to adapt and thrive in diverse settings. This internship at Sea2see Eyewear was a pivotal step in my professional journey, bridging the gap between academic theory and real-world application. It has equipped me with valuable skills and insights, setting a strong foundation for my future endeavours in the business world.

MY BOB, use your head!

Sales Marketing Internship

MY BOB, use your head!

LinkedIn
2022-2 - 2022-3 · 2 mos

Bruxelles

Learning Outcomes: • Controlled order processes and stock assistance, addressing customer queries • Coordinated with manufacturers, ensuring timely order fulfillment • Attracted and retained customers during trade shows and direct customer engagements • Developed a profound understanding of the sales process in a real-world setting, particularly in the B2B sector. • Enhanced my analytical skills, especially in interpreting sales data and market trends. • Improved my proficiency in Microsoft Office and Zedonk, tools essential for modern business management. This internship at MY BOB was an immensely rewarding experience that served as a significant stepping stone in my career. It allowed me to apply academic knowledge in a practical setting, sharpening my skills in sales, marketing, and management, and preparing me for future challenges in the business world.

Education

IE Business School

IE Business School

LinkedIn

Digital Business and Innovation

2023-9 - 2024-7 · 11 mos

• Applied today's and tomorrow's technology to all kinds of businesses • Specialization in Digital Strategy, Project Management, Generative AI, Supply Chain Management, Technological Strategy, Digital Product Management, Industry 4.0, Blockchain, and Digital Consultancy

Satakunta University of Applied Sciences - SAMK

Satakunta University of Applied Sciences - SAMK

LinkedIn

International Business

2022-9 - 2023-6 · 10 mos
VIVES University of Applied Sciences

VIVES University of Applied Sciences

LinkedIn

Business, Management, Marketing, and Related Support Services

2021-9 - 2023-6 · 1 yr 10 mos
EPHEC

EPHEC

LinkedIn

Marketing

2020-9 - 2023-5 · 2 yrs 9 mos

Sasha Briffaux's Contact Information

Email

******@***.com

Phone

(**) *** ****

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