sasha beckrich

director, media strategy and analytics

About

I am a passion-driven professional with over 15 years experience in Marketing. After dabbling in event marketing just out of college, I joined the world of advertising in media. I cut my teeth at a full-service agency, where I spent over eight years navigating the ever-changing media landscape and harnessing my passion for data-driven planning with research and measurement. Five-plus years ago, I leapt into the client-side at Regis Corporation, where I’ve honed my expertise in marketing strategy and analytics while gaining much appreciation for driving bottom-line results. My differentiating qualities are as follows:  Inspire collaboration with an inherent strength in building and fostering relationships  Passion for research and data with a genuine excitement for uncovering meaningful insights and using them to influence strategic direction  Unique ability to translate complex data into simple, concise stories  Enjoy building organic mentoring relationships with colleagues at varying career levels  Infuse passion and optimism into my every day work

Country

united states

City

minneapolis

Industry

marketing and advertising

Skill

advertising, email marketing, media planning, integrated marketing, marketing, digital marketing, digital media, online advertising, marketing communications, media strategy, marketing strategy, outdoor advertising, mobile marketing, web analytics, interactive marketing, leadership, data analysis, measurement, consumer insight, strategy, marketing analytics, business to business, b2c marketing

Experience

marketing coordinator

mid-america festivals

2003-6 - 2004-4 · 11 mos

Coordinated marketing strategies and event execution for the Minnesota Renaissance Festival, Bay Area Renaissance Festival and Trail of Terror.

media planner

martin williams

2004-10 - 2010-10 · 6 yrs 1 mo

Developed and executed strategic media plans based on client objectives, target audience and budget.

marketing coordinator

general growth properties

2004-4 - 2004-10 · 7 mos

Coordinated marketing strategies and event execution for Ridgedale Shopping Center.

media supervisor

martin williams

2010-10 - 2013-5 · 2 yrs 8 mos

* Lead role in media strategy and planning for consumer and B2B campaigns. Clients included Raymond James, 3M, Syngenta, as well as project work. * Most notable achievements: *  * Received a silver Effie award for the FY 2011 Raymond James national brand campaign, which lifted unaided brand awareness by 133% *  * Was known as the “bulldog of negotiation” by clients and reps in the B2B Dental media industry *  * Lead department in optimizing internal paperwork and other workload processes * Other notable experience: *  * Acting Digital Media planner and buyer on all my accounts *  * In-depth target audience analysis to inform creative and engagement strategies *  * Strong client relationships (served as a client liaison) and strong vendor relationships *  * Development guidance for Analysts’ media skills and careers

director, media strategy and analytics

regis corporation

2016-9 - Present · 10 yrs 1 mo

Regis Corporation (NYSE:RGS), headquartered in Minneapolis, Minn., is a leader in beauty salons and cosmetology education. The Company owns, franchises or holds ownership interests in nearly 10,000 worldwide locations.Regis' corporate and franchise locations operate under concepts such as Supercuts, SmartStyle, MasterCuts, Regis Salons, Sassoon Salon, Cost Cutters and First Choice Haircutters. Regis maintains ownership interests in Empire Education Group in the U.S. and the MY Style concepts in Japan.

regional marketing manager

regis corporation

2013-6 - 2014-2 · 9 mos

Responsible for managing marketing plans for 26 regional markets with a focus on strategically driving revenue for multiple Regis brands/salons, while providing franchisee marketing support. This role included pricing and promotional strategy development, in addition to media and event marketing. LEAD ROLE in the following notable achievements…  Developed a scalable, strategic market segmentation and planning process allowing 5 managers to create 80+ local marketing plans through the combination of strategic revenue analysis and process efficiency  Partnered with key stakeholders to elevate the new, analytical role of Regional Marketing Manager by creating a framework for training, process and planning  Established and managed new databases to inform strategic pricing and promotional initiatives

advertising manager

regis corporation

2014-2 - 2016-9 · 2 yrs 8 mos

Responsible for the strategic development and implementation of national and local media campaigns for multiple salon brands. I work in strong collaboration with internal marketing teams (i.e. Brand, Digital, Pricing, GRM) and agencies in all steps of the planning and measurement process to ensure the right objectives are determined and plans are optimized to meet them.