Sarvesh Dayal

• Establishing brand, setting clear brand architecture and nomenclature • Expertise in organizing ATL, BTL & TTL activities • Internal and External Communication across all stakeholders • Media Relations • Agency Management • Conduct brand perception surveys customer satisfaction survey (AC Nielsen & BDB) • SMO, SEO and SEM • Communication Strategy and Crisis management • Developing marketing and sales collaterals • Website and intranet management • Unveiling of Kirloskar Oil Engines Limited new Values and Vision Media & Press Relation • Close interaction with the press / news channels / PR. Agencies for generating maximum media & press coverage • Key officials profiling • Cover interviews for top management in channels Advertisement & Brand Promotional Campaigns • Interaction with the ad. agency / medias / publications to develop annual advertisement plan / media print schedule • Develop standard corporate ads for print as well as electronic media (Media buying (Pint and Electronic) ensuring optimum visibility and ROI Exhibitions / Trade Fairs / Seminars / New Product Launch (Domestic/Exports) • Interaction with all the trade fair organizations / exhibition authority for participation • Exhibition stall design / layout / Theme / Display panels / Backdrops to ensure brand visibility Develop Marketing & Sales Collateral • Develop Corporate Brochures, leaflets, catalogs, Dockets Website Development and Updation (koel.koloskar.com) • Design & Development of new Kirloskar group & KOEL website Intranet up gradation - myKOEL • Development of new UI for myKOEL Optimum utilization of the Social Media for brand promotion • Create KOEL’s presence on Facebook, Twitter and Wikipedia • Integration of Lync, Share Point 2014, Yammer. • Working with Oracle for a new enterprise version of social media platform