Sarut Chonateethon

Personal Accolade: -Top 3 Q2/2023 Key Contributor Awards Achievement: -Hit No.1 Nano-Lending Financial App -Hit No.7 in All Financial Category App -Managed 3X lower in CPI vs. the industry -Achieved 1 Million Installs within 3 months -Built success case in Full Funnel campaigns with Meta Responsibilities: -Lead the growth of loan acquisition by managing and optimizing paid media channels across key ad platforms and other ad networks -Execute data analytic tools for experiment to improve performance -Optimize retargeting campaigns under paid media channels to maximize full-funnel performance -Create Strategic Media Planning -Lead collabortion with ad network partners -Manage and fulfill business ROI

Achievement: -High average on ROAS throughout brands and channel -Consecutively led 3 ELCA brands into top GMV contributors in Prestige Skincare and Makeup category for 11.11'22 and 12.12'22 Lazada campaign -12.12 : Multiple brands ranked top 10 in GMV contributors Responsibilities: -Looked after mid and low funnel for 9 ELCA brands + 2 LazMall/Shopee Mall beauty brands while manage a team consist of two performance marketing -Managed 9 ELCA brands on e-commerce platform by integrating both on-site and off-site media channels -Manage a team of two performance marketing

- Leads in Facebook planning and strategy for over 500 Marketplace sellers - Generate multi-millions GMV USD for MP sellers and platform - Contribute over 20% platform traffic from external traffic media - Look after and manage worldwide EL- Computer and Laptop brands - Promote multiple sellers in Marketplace sellers to LazMall sellers via Facebook ads

Responsibilities - Manage and optimize over 1,500 Facebook business campaigns in multiple categories of products throughout a year with over 20 million THB spent Achievement: - Impressive average ROAS of 5x. - Contribute over millions of traffic and GMV USD for MP sellers and platform - Pioneer of ad optimizer in new business - Partner Solution team in Lazada

- Planning and execute Facebook campaigns for awareness and conversion in educational products and service

- Focus on Facebook and Google ads as optimizer