Sarthak Darolia

Leading the whole marketing function for one of Dubai’s top real estate brokerage firms, driving brand growth, leading performance, and global investor engagement. I oversee a multidisciplinary team of over 42 members across performance marketing, creative, video production, SEO, and marketing technology, building scalable systems, automation, and storytelling that connect Dubai’s real estate opportunities with the world. Key Highlights: • Achieved record-breaking ROI across international roadshows in Miami, Milan, Hanoi, and New Jersey, generating high-quality global investor leads. • Launched AI-driven automations and lead qualification systems to enhance efficiency, data accuracy, and marketing intelligence. • Built a structured marketing operations framework with clear SOPs, reporting systems, and accountability mechanisms. • Directed multi-channel campaigns (Meta, Google, TikTok, YouTube) for leading developers, including Emaar, Sobha, Damac, and Ellington. • Strengthened Provident’s brand positioning through award-winning storytelling, PR, and influencer collaborations. • Partnered with sales, finance, and operations to align marketing performance with business growth and revenue targets. • Awarded Marketing Excellence Award 2024 for surpassing annual goals and redefining the company’s marketing direction.

The Leaders Group is Dubai's fastest-growing exclusive real-time networking platform, designed to connect top professionals across their respective industries. It was created with one goal in mind: to bring together professionals from the same field and industry.

- Achieved a 6x return on ad spending, surpassing targets by 220% with over 60 campaigns executed in a year. - Developed effective strategies for lead-generation campaigns. Implemented comprehensive marketing strategies to promote off-plan projects and listings. - Managed the creation of engaging marketing materials such as brochures, online content, and advertisements. - Oversaw digital marketing initiatives, including social media campaigns, email marketing, and platforms like Meta and Google to enhance the company's online presence. - Aligned marketing efforts with sales goals and ensured a cohesive approach to client acquisition in collaboration with the sales team. - Conducted market research to stay informed about industry trends, competitor activities, and potential opportunities. - Analyzed marketing metrics and KPIs to evaluate campaign effectiveness and make data-driven decisions. - Led and guided a marketing team, setting goals and ensuring alignment with the overall marketing strategy. - Collaborated with external agencies and vendors for specialized marketing services, maintaining high-quality standards and brand alignment. - Negotiated and built relationships with investors, exploring mutually beneficial partnerships and sponsorship opportunities to support agency growth and marketing efforts. - Planned and executed events like property showcases, open houses, and worldwide roadshows to create lead generation and brand exposure opportunities. - Developed and managed the marketing budget, effectively allocating resources to maximize the impact of various marketing channels and initiatives.

- Managing and mentoring a team of marketing professionals, fostering a collaborative and results-driven environment by setting clear goals, providing guidance, and empowering team members to achieve their full potential - Responsible for creating and executing innovative marketing strategies aligning with the business objectives, target audience, and brand identity, including online and offline marketing initiatives. - Ensuring a consistent and compelling brand image across all marketing channels and materials. - Developing and maintaining brand guidelines to position our agency effectively. - Overseeing digital marketing initiatives, search engine optimization (SEO), social media management, email marketing, and online advertising campaigns. - Staying updated on the latest digital marketing trends and leveraging innovative techniques to increase online visibility and generate leads. - Building relationships with key industry stakeholders, including media outlets, influencers, and strategic partners. Coordinating press releases, media coverage, and promotional events to enhance brand visibility and reputation. - Encouraged a culture of innovation and creativity, empowering the team to experiment with new marketing tactics and technologies.

- Determining, developing, and evaluating Social Media strategies based on an understanding of the company's objectives and market trends - Working in collaboration with advertising and promotion managers to promote products and services Promoting brand awareness through SEO optimization and attractive web design - Developing an annual Social Media plan that increases the reach and frequency of media while targeting to reduce expenditures by 20% - Planning, Developing, and producing digital content for Social media & deliverables. - Generating leads through content marketing, Digital advertising, and Social Media Campaigns - Leading a team of highly motivated and skillful resources.

Red Bull is a brand of energy drinks from the Austrian company Red Bull GmbH. With a 38% market share, it is the most popular energy drink brand as of 2019. - Responsible for working with various opinion leaders in order to bring ideas to life, they collectively play a big part in the Global community to connect and share aspirations and ideas. - Managed execution and tracking of portfolio projects, in collaboration with key cross-functional members across the organization - Maintained a deep understanding of business performance and evaluate growth-driving opportunities via a consumer lens - Executed new product launches and consumption activation programs - Served as primary point-person between key marketing departments as it relates to creative touchpoint development - Represented Beverage Product Marketing in Account calls and Sales, Distribution meetings, and Sport Events

- Executed new product launches and consumption activation programs - Served as primary point-person between key marketing departments as it relates to creative touchpoint development - Represented Beverage Product Marketing in Account calls and Sales, Distribution meetings, and Sport Events

Schooling in one of the most reputed Day Boarding School in India