Sarthak Baluja

I am a Member of Finance Staff on the Pricing & Monetization Team at OpenAI. I'm a strategic thinker with deep experience driving AI monetization, growth, and go-to-market strategy. My work sits at the intersection of product, finance, engineering, and go-to-market, where I transform cutting-edge AI capabilities into scalable commercial models that customers understand, adopt, and value. I am passionate about solving ambiguous, zero-to-one challenges. I enjoy bringing structure to complexity and my approach balances customer value, business outcomes, and technical realities to unlock the next generation of AI growth. Previously, I developed pricing & packaging strategies at ServiceNow for GenAI & Agentic AI solutions, LinkedIn for B2B & B2C Talent Solutions offerings, and advised Fortune 500 clients during my time at Accenture's Strategy & Consulting practice focused on optimizing customer success, customer experience, and channel strategy and accelerating seller efficiency via Configure-Price-Quote (CPQ) technology. I am based out of San Francisco and hold a B.A in Economics (Magna Cum Laude / High Distinction) with a Certificate in Entrepreneurship & Technology from University of California, Berkeley.