Sarmistha Ghosh

Business Development Manager

 Handled a team of business development executives and sales professionals in generating potential leads and converting them to profitable business deals in the corporate hospitality sector including corporate events, tourism and catering .  Responsible for launching new product line venturing into the retail food sector i.e. fine dining , restaurant in a moving tram and other innovative dining concepts.  Developed a branding strategy to promote and position the new idea and the brand as an upcoming corporate hospitality lifeline in the most cost effective way.  Handled merchandising and operations for the clients I developed, through efficient implementation of deliverables keeping in mind the quality and cost aspect.  Responsible for budgeting and costing /pricing of the products and sales negotiation with the corporate clients in order to meet the requirement at best possible manner and price.  Was an integral member of the advertising team responsible for designing pamphlets, advertisements, website and other print media.  Took direct part in client servicing and acted as a go-to person for both the clients and the company for any and all problem solving and other issues. Few clients I have worked with are COGNIZANT, EICHER MOTORS, DALMIA, ACCENTURE, HUNGER BOX, PWC.

 Targeting the potential market geographically located based on industry data.  Research prospective accounts in targeted markets, pursue lead and follow through successful agreement.  Understanding the target market including industry, company, project, company contacts and which market strategies can be used to attract clients.  Collaborate with design and sales team to ensure that requirements are met.  Trend forecasting  Sampling and sourcing new raw material  Attending fairs and trade shows.  Social networking in business forum  Meeting the potential clients with the Director.  Client servicing and merchandising.  Maintaining and overseeing the International clients account.  Alloting different clients to different merchandiser in order to fulfill the requirement.  Daily order status updation and follow up.  Taking regular updates of sales in collaboration with stores.  Following up all business strategies and offers proposed by the merchant.  Introducing new items with lucrative offer packages to the management according to the market demand.  Approaching new vendors/avenues for enhancing e- commerce sales.  Following the latest industry developments and stay up to date on corporate competitors.

 Worked in various departments ( marketing, operation, business development, training and development )of this organization.  Responsible for SALES and OPERATION for 12 different retail store and realizing continuous growth.  Helped push the business forward to achieve significant turnover and profitability in all assigned outlets by achieving company set targets.  Drive KPI’S and sales in order to achieve budget.  Directing day-to-day operations, visual / merchandising, P&L accountability, inventory / stock control, and staff training and management functions to accelerate business success and goal achievement.  Mentoring, training, evaluating, and effectively leading personnel; maintaining exceptionally high staff retention rates, leading to strong and experienced teams.  Responsible for B2C and B2B marketing in Café Coffee Day  Creating bulk sales by tapping corporate institutions.  Responsible for effective product launches and store openings .  Effectively maintaining inventory and reducing wastages  Maintaining section display on the basis of racking, brand values and image etc  Maintaining proper control on cash by frequent audits.  Ability to ensure ongoing improvement of customer service standards and in the process ensure customer retention.

Exposure To Corporate Sales B2B. Exposed to sales acquisition process in large enterprise (B2B) in assigned Geography/Territory • Exposed to identifying suitable large opportunities in the market place for IT & Office Automation Product (New product Positioning for MFP ( Multifunctional printer, IWD ( 60”, 70” & 80” LCD Monitor with Interactive Touch panel, Video walls, Plasma Cluster Ion Generators (PCI) • Understood customer requirements and suggest suitable solution. • Solutions presentation to the CIO / IT team / admin team and handle their objection. With the help of solutions/ Bid management team, I negotiated the deal with customer (technical & commercial). Expected to close the deals (technical & commercial), with detailed order terms and set customer expectations