Saritha Prasad

Driving business growth through strategic marketing leadership 1. Surge Digital Presence: Propel the company's online visibility to become the most searched developer, significantly boosting website traffic and rapidly growing social media followers. 2. Achieve Quality Lead Generation & Cost Efficiency: Deliver high-quality leads through cost-effective campaigns, targeting a 15% surge in inquiries and a 10% increase in sales. 3. Capture Niche Customers: Strategically target and engage unique customer segments previously overlooked, driving exceptional brand awareness and cultivating strong brand loyalty. 4. Implement SMART Marketing Goals: Set and achieve specific, measurable, aspirational, realistic, and time-bound marketing objectives to focused elevate results. 5. Create Outstanding Customer Experience Strategy: Design and execute a seamless customer experience combining cutting-edge technology with personalized human touch for positive pre- and post-sale interactions. 6. Develop Impactful Branding & Collateral: Spearhead branding initiatives and collateral development for ongoing and upcoming projects, including dynamic launch plans and high-impact promotional materials. 7. Optimize Budget Management: Efficiently prepare, allocate, and control marketing budgets, ensuring cost savings and meticulous tracking of actual expenditures. 8. Drive Digital Marketing Excellence: Execute powerful digital marketing initiatives, including SEO mastery, high-ROI paid campaigns, and social media optimization to exponentially increase online traffic and elevate brand reputation.

Developed and executed targeted marketing campaigns to drive brand awareness and product sales through various retail channels (dealers, paint stores, etc.). • Collaborated with the sales team to create and implement retail marketing strategies, promotions, and in-store activations to increase consumer engagement and drive footfall. • Analyzed retail sales data and consumer insights to optimize marketing efforts and identify opportunities for growth in specific retail segments or locations. • Managed relationships with key retail partners, ensuring consistent brand representation and effective execution of marketing initiatives across their networks. • Oversaw the development and distribution of retail-specific marketing collateral, including point-of-sale materials, brochures, and merchandising displays. • Conducted training sessions for retail sales teams to educate them on product features, brand messaging, and effective selling techniques. • Monitored competitor activities and retail market trends to develop countermeasures and maintain a competitive edge in the retail space. • Coordinated with external agencies and vendors to execute retail-focused advertising campaigns, promotional events, and other marketing activities

1. Strategic Planning: Develop and implement effective marketing communication strategies aligned with business objectives, achieving measurable results by identifying target markets, unique selling propositions (USPs), and matching product solutions to customer needs. 2. Brand Management: Create and manage comprehensive brand guidelines, ensuring consistency in visual identity, messaging, and voice across all marketing materials, which has strengthened brand recognition. 3. Market Research: Conduct in-depth market research to understand customer preferences and trends, using insights to craft targeted marketing campaigns that drive engagement and surge sales. 4. Advertising Excellence: Design and execute impactful advertising campaigns, leveraging both above-the-line (ATL) and below-the-line (BTL) activities, including TV commercials, print ads, and digital marketing, to maximize reach and effectiveness. 5. Event Management: Plan and execute successful events, including project launches and customer engagement activities, enhancing brand visibility and fostering strong relationships. 6. Team Leadership & Vendor Management: Lead and mentor high-performing marketing teams while managing vendor relationships from negotiation to execution, ensuring cost-effective campaigns and adherence to marketing budgets, with regular reporting to management on performance and expenditures. Training and Certifications • Sales Closure & CRM • Management Development Program on “Leadership and Personal Effectiveness” from IMT (Institute of Management Technology) • The Best Seller Certification from Acumen • Certification of Appreciation for contribution towards completion of ISO 9001 – 2015 (Quality management systems) • Certification of Appreciation for star performer of the Month • Spot recognition awards “Be My Guest”