Sari Safi

Safe & profitable real estate investments from 130 USD only

• Communication Manager: Act as communication link between various business teams in planning executing and monitoring communication projects. • Strategic Marketing & Communication planning: Develop, Adapt and coordinate the regional marketing and communication plans and initiatives in line with the allocated marketing budgets. • Events Management, being the person in charge of regional events for all business teams, including events proposal, effective planning and budget monitoring, booth supervisory and post show reporting. • Regional portal: translate, update and manage the contents of the regional portal www.backyard.ae to best serve the region’s sales focus in English, Arabic and French • Internal Communications: Acting Local coordinator for the corporate announcements and internal training coordination and team adoption to the marketing & communication activities • Regional adoption: Is responsible for the regional adoption and translation of agreed communication material to fulfill the region need and traditions i.e. press releases, brochures, flyers etc.. • Corporate Design and Corporate Identity: Responsible for the adherence and discipline of the employees to the corporate design guidelines throughout all external and internal communications. • Brand Management: Strengthening and maintaining the brand image and identity in the region through various marketing and communication tools. • Public Relations: Revising, editing and translation of press releases and other communication materials from English to Arabic and vice versa. Responsible for the distribution and media control to regional online and offline media. • Market research: provide the Management with Up-to-date data on competition marketing strategy and actions • Semi-Annual Reporting: Provide communication report over projects updates

Marketing strategy: o Develop the marketing strategy for Masdar City and Masdar Free Zone o Monitor the marketing department KPIs and achievements o Budget tracking and cost allocation for all the marketing activities  Events Management: Manage Masdar City and Masdar Free Zone events and conferences, including o Manage Booth design and installation o Manage Branding initiatives o Coordinate mini conferences and ceremonies o Payment processing and suppliers control o PR and related press meetings o Develop the marketing strategy and manage its campaigns to ensure high audience awareness o Allocate and monitor Budget  Digital Marketing o Develop Masdar City and Masdar Free Zone target audience o Develop, implement and monitor digital campaigns in various channels o Create Engagement strategy with clients on social media platforms  Branding o Strategically separate Masdar City and Masdar Free Zone brands from the corporate brand o Ensure high brand positioning and visibility of Masdar City and Masdar Free Zone brands within Abu Dhabi, UAE and the regional markets  Collateral and content o Develop the necessary collateral for new projects o Amend the existing collateral o Adhere the collateral to the corporate guidelines and corporate identity o Synchronize the content and tone of voice in all the marketing department initiatives Website and app o Create an interactive online platform for Masdar City and Masdar Free Zone customers o Ensure the corporate identity in all platforms o Move the Masdar City and Masdar Free Zone services online  Procurement and payment processing o Process the marketing department invoices and payments o Ensure the company rules and regulations are met o Provide internal auditing with the necessary justifications o Raise PRs for the marketing department purchases

manages the requests (check, registration, confirmation) and is local owner of administrative database (Materna) • handles the internal and external communication for MEA • coordinates timing of the seminars with trainers and manages communication material and the whole organizational aspects of seminars prepares the seminars (documents, room, …) internal and external (e.g. roadshows, symposia, …) • organizes material for external seminars and conferences • creates the needed communication material per seminar (seminar description, seminar program, trainer profile) • organizes the visit (hotel, visa’s, transport, catering, invoicing, evening program,..) • is contact person during the whole seminar • gives input for regional statistics, analysis and reporting • supports and coordinates the WA semi annual program brochure • creates questionnaires after the training and reports on results • puts seminar report in CRM tool • is responsible for the regional adoption of agreed communication material • bundles all regional communication activities regarding the WACKER ACADEMY • develops together with Communicator global communication media to ensure target group oriented communication towards all customers • gives input to regional needed material • be in close contact with Corporate Communications HQ to carry out the global communication strategy in the region • responsible for the compliance of the global communication strategy • check and change the global communication strategy • check and change the global measurements in terms of communication to fulfill the region needs and traditions • work out to strengthen the brand WACKER for the region together with the CC

• Daily media monitoring • Regularly updating the company with the coverage via email and preparing estimation report of coverage every month • Distributing press releases to media and conducting follow up calls to ensure coverage. • Organising all PR materials for the company (ensuring there is a release each month with relevant images and write-up) • Developing a strong professional relationship with all media and ensuring all viable needs of the the company are met by communicating with them on a daily basis • Preparing a yearly PR plan for all clients and implementing it strategically • Event management – costing for the company, liaising with third party suppliers, finalizing invitation, preparing press kits, ensuring media attendance and preparing post-event report for the media. • Coordinating with media and arranging photo shoots • Updating media and other VIP lists with accurate corporate information on a regular basis.

• Coordinating with the marketing department about the future markets and trends of the company. • Weekly and monthly corporate news release. • Organizing PR materials and printings for the company • Creating a strong relationship with third parties to help improve the companies image. • Arranging the company's exhibition in cityscape, kazakhestand, Almaty in june 2008.