Sarina Vanmali

● Lead the development of all DTC paid marketing strategies including Social, Affiliate, E-mail, SEO, Paid Search, Display, etc. that is aligned with marketing goals ● Establish current and long term goals by analyzing and optimizing KPI’s such as click-through-rates, open rates, cost of acquisition, AOV, etc to strengthen paid strategies ● Oversee execution of content, merchandising, and promotions and manage a catalog of assets ensuring accuracy of image quality, brand vision, etc. ● Execute and manage an email, SMS and rewards program to drive ecommerce sales and retention ● Responsible for budget allocation and planning for media spend, assets, website design, affiliates, etc. ● Optimize to meet monthly and quarterly goals while maximizing ROI and maintain budget ● Work cross-functionally with videographers, photographers, designers, and editors to turn creative concepts into static and video assets that fit brand guidelines and vision for monthly campaigns ● Identify new marketing strategies, trends, ecom products/resources, tools to expand growth ● Interface with relevant affiliate networks to coordinate day-to-day aspects of program management and engage in regular communication with affiliates to foster growth, strategies, and objectives ● Develop creative concepts, marketing messaging, and objectives based on new launches/campaigns, target audiences, and paid media performance data and goals ● Plan, develop, and implement comprehensive strategies to drive direct response and new user acquisition while identifying and troubleshooting issues

● Managed paid ads platforms (Facebook/Instagram), building a long-term brand in beauty and cpg ● Managed, monitored and created content for Blog/Email/Social programs to drive sales ● Oversee creative content schedule on all social media channels to increase traffic and engagement ● Identify industry trends, market research, and competitive analysis research to strengthen strategies ● Optimized and maintained website and e-commerce listings, inventory, and creative assets ● Analyzed performance on website and marketing strategies to identify opportunities and achieve goals ● Managed campaigns and strategies for SEO, paid social and search, shopping/display ads, etc. ● Identify new marketing strategies, trends, ecommerce products, new platforms and tools to expand growth

● Managed over 50+ product listings and images, developing promotions and paid media to drive revenue ● Purposefully planned content curation and social media strategy across all platforms to support brand ● Successfully launched a viral product to $60,000 in sales over 3 months from paid media campaigns ● Managed paid social media marketing strategy and execution across Facebook, Instagram, and Twitter to increase awareness and engagement for a positive ROI ● Strong understanding of social research, metrics and KPI’s with the ability to draw insight to strengthen social strategies and objectives to present to team members ● Implemented successful paid search/social campaigns, achieving revenue goals, efficiency and volume ● Audit search and display efforts to provide insight as to how ROI can be increased ● Competitor research to support keyword list ● Worked on creative campaigns to improve ad performance and CTR ● Coordinated email campaigns (familiar with mailchimp, klayviyo, and omnisend)

● Successfully managed 100+ accounts, exceeding sales goals of 100%+, and building strong relationships, and trust. ● Established new relationships every month for the company, which translated into over $50,000+ in new business. ● Spearheaded and worked with branch managers, outside sales, and team to address customer concerns or feedback resulting in solutions and enhanced satisfaction. ● Drove participation in company vendor promotional programs consecutively maintaining #1 distribution center for sales in the country. ● Negotiated contracts and determined customer’s needs mutually benefitting both parties.

● Managed and grew mid size accounts which led to overseeing execution and obtaining one of the largest clients, American Apparel. ● Executed brand overviews, price breakdowns, inventory/analysis reports, marketing/growth programs which resulted in additional customer programs for multiple clothing collections. ● Demonstrated a commitment to teamwork working across departmental lines such as production, design, product development, accounting and overseas offices to exceed customer expectations.

Focus on marketing, small business and entrepreneurship