Sarika Singh

As Marketing lead, I lead a high-performing team, ensuring our strategies are closely aligned with company objectives to achieve measurable results. We oversaw integrated marketing campaigns across diverse channels to boost brand visibility, attract new customers, and drive sales growth. My responsibilities included developing and executing digital marketing strategies encompassing SEO, SEM, social media, email marketing, and content marketing, consistently delivering strong ROI by optimizing these channels. We organized internal events and OEM events to boost lead generation, foster networking, and align with our strategic objectives Building and fostering relationships with key stakeholders such as OEM executives, partners, agencies, and vendors was essential for advancing our initiatives and achieving business objectives. We collaborated closely with sales, product management, and other teams to align marketing efforts with their goals.

Accomplished in optimizing business processes with a focus on performance and detail. Experienced in conducting thorough analysis, producing detailed reports, forecasting sales and presales figures, conducting Sales and Presales Performance Analysis, generating regular reports on sales performance with KPIs and metrics, and developing dashboards for presentations. Proficient in ensuring accuracy and alignment with quotas. Skilled in generating SFDC reports, compiling activities, tracking progress, and implementing corrections. Expertise includes monitoring revenue growth, assessing the quality and quantity of opportunities in the sales pipeline, evaluating the accuracy of sales forecasts, and mapping sales and presales territories for alignment setup. Additionally, adept in organizing and managing various corporate events such as QBRs, roadshows, conferences, and annual family events. As part of Dell EMC's Employee Engagement & CSR team, successfully managed end-to-end execution of events including Sports Day, Bring Your Kids to Work Day, tree plantation drives, and visits to orphanages and special schools.

Led a team of 20 to 25 Customer Service Representatives (CSRs), ensuring the achievement and surpassing of key performance metrics aligned with Client SLAs. Handled process-related inquiries, escalated issues, managed attendance, conducted appraisals, monitored call logs, provided feedback, coached and trained team members, and organized refresher training sessions. Focused on optimizing team performance and fostering comprehensive team development. Implemented engaging contests, inventive rewards, and recognition initiatives to elevate team performance and motivation. Support the career progression of team members through structured development opportunities.