Sarbhjeet Singh

Sarbhjeet Singh

Director Surface Chemistry Asia/Regional Sales Manager @ Nouryon

About

Business strategist | Driving business growth through data-driven management | Passionate about empowering teams and maximizing potential I Accelerate business growth by challenging and transforming mindsets. As a strategic business leader with a proven track record of driving growth and transforming mindsets, I specialize in empowering teams and unlocking their full potential. With extensive experience in Sales, Marketing, Branding, Product/Project Management, Business Development, and Consulting across diverse industries including Specialty Chemicals, Coatings, Oil & Gas, and B2B markets, I excel at crafting and executing data-driven strategies that deliver results. Key strengths include: - Driving significant revenue and profit growth through effective P&L management and strategic initiatives. - Right sizing, mentoring and aligning regional teams for collaborative growth. - Developing and executing comprehensive business, sales, and marketing strategies that drive market expansion. - Leading business development efforts and managing a robust project pipeline to seize growth opportunities. - Leveraging market and competitor intelligence to enhance market presence and optimize strategic positioning. - Identifying and executing M&A, joint ventures, and capital investment strategies to fuel business growth. - Building brand awareness and expanding market presence through targeted seminars, trade shows, and digital campaigns. - Optimizing product portfolios, pricing strategies, and customer agreements for sustained competitive advantage. - Streamlining channels to market for greater efficiency and penetration. With a passion for accelerating business growth, I focus on aligning teams and processes to achieve long-term success. I am always seeking new ways to challenge conventional approaches and drive business transformation.

Country

Singapore

City

Singapore

Industry

Chemicals

Skill

Business Management, Strategy, Business Strategy, Product Management, CRM, Market Analysis, Product Development, Supply Chain Management, Sales, Business Development, Management, Marketing Strategy, Market Development, Leadership, Account Management, Strategic Planning, Sales Management, Marketing, Negotiation, Business Planning

Experience

Nouryon

Director Surface Chemistry Asia/Regional Sales Manager

Nouryon

LinkedIn
2021-1 - Present · 5 yrs 9 mos

Singapore

I develop and implement strategies, lead high-performing teams across Asia Pacific to drive accelerated growth in Mining, Oilfield/Energy, Pulp/Paper, Fuels & Lubricants and Water Treatment end markets Key Achievements: - Doubled sales and profitability of the Business Line within 4 years via with focus on key end segments, team resourcing, channel management and identifying customer/shareshift strategies - Developed a sustainable, forward-looking project pipeline set to double growth over the next 3 years I bring a strategic, results-driven mindset with a strong focus on sustainable growth, market leadership, and team empowerment across complex, high-impact sectors.

bp

Head of Regional Sales, Global Marine & Energy, Asia & Middle East

bp

LinkedIn
2019-1 - 2020-12 · 2 yrs

Singapore

Responsible for growth in the Global Marine and Energy Business - Spearheaded strategic growth in the marine and energy lubricant markets, achieving double-digit revenue increases and exceeding financial targets through focused business management and market expansion. - Enhanced customer retention and acquisition, implementing targeted strategies across direct and indirect channels, and securing key senior-level partnerships to strengthen long-term business relationships. - Led cross-functional transformation, driving commercial excellence, optimizing market positioning, and improving team dynamics to deliver sustained performance and operational agility.

Ranpak

Product and Business Development Manager, Asia-Pacific

Ranpak

LinkedIn
2018 - 2019-2 · 1 yr

Singapore

- Drove strategic growth by developing and executing comprehensive marketing and business development strategies, resulting in increased market share, successful geographic expansion, and entry into new high-potential markets. - Accelerated innovation and profitability by leading new product development initiatives, optimizing pricing and positioning, and managing product stewardship to enhance portfolio performance. - Strengthened commercial impact by implementing high-value sales tools and value propositions, building a robust business development pipeline, and securing strategic opportunities including M&A, partnerships, and investment ventures.

Huntsman Corporation

Regional Marketing Manager/Business Planning Manager, Asia-Pacific

Huntsman Corporation

LinkedIn
2013 - 2017 · 4 yrs

Singapore

- Achieved profitable business growth in amines and surfactants by executing targeted regional marketing and business development strategies across diverse end-use industries such as Coatings, Fibers, Fuels & Lubricants, Mining, Oilfield and Water Treatment. - Strengthened customer value delivery by implementing tailored value propositions, resolving technical challenges, and optimizing product portfolios, pricing, and commercial agreements with customers and distributors. - Elevated market presence through impactful participation in trade shows, seminars, and publications, increasing brand awareness and positioning the business as a technical leader in key markets. - Enhanced organizational capability by developing high-performing sales and technical teams, managing cross-functional synergies, and leading regional demand planning to align growth initiatives with operational execution. Key Results and Achievements: - Delivered 25% year-on-year revenue and profitability growth through strategic management and commercial initiatives, including pricing optimization, portfolio enhancement, and customer-focused value creation. - Strengthened long-term profitability by renegotiating and optimizing customer supply agreements and contracts, improving margins and commercial terms. - Expanded market share and strategic reach by initiating and executing high-impact growth projects, including joint ventures, co-producer agreements, and capital investments.

The Lubrizol Corporation

Regional Business Manager, Asia & Middle East

The Lubrizol Corporation

LinkedIn
2009 - 2013 · 4 yrs

Regional Business Manager responsible for Asia-Pacific & Middle-East Lubricants Business - Led the development and execution of regional business and marketing strategies, identifying market opportunities and capturing growth through data-driven business cases and competitive intelligence. - Drove market share and profitability growth by launching value-selling initiatives and product-based projects tailored to automotive OEMs, fleets, and key customers. - Strengthened commercial capabilities by training regional sales teams on product and marketing strategies, and driving customer engagement through impactful seminars, roadshows, and campaigns. - Enhanced operational efficiency by improving business processes, tools, systems, and strategic guidelines to support sustainable growth and cross-functional alignment. Key Results and Achievements: - Boosted business profitability by 20% YoY through strategic product positioning, price optimization, demand-supply balancing, and cost-reduction initiatives. - Expanded market share by 30% by driving joint venture growth with Indian Oil Co. and PetroChina, and securing strategic investments in key locations including Zhuhai, China. - Forged high-level partnerships by leading joint venture, bilateral, and tripartite projects with global majors such as BP, Shell, ExxonMobil, Chevron, and TOTAL, strengthening market access and commercial influence.

BASF

Regional Product/Marketing Manager, Asia-Pacific

BASF

LinkedIn
2002 - 2009 · 7 yrs

The Regional Marketing and Sales Manager responsible for driving business growth for the Performance Polymers business unit in Asia-Pacific - Surpassed growth and profitability targets by developing and executing regional marketing strategies and sales plans, launching new product positions in automotive OEM and E&E segments, and driving high-value project activities. - Strengthened long-term business value by identifying and supporting joint ventures, production capacity investments, and ROI-focused business cases aligned with strategic market opportunities. - Enhanced commercial excellence through value selling frameworks, improved pricing tools and policies, and creation of a robust market and competitor intelligence database. - Improved customer engagement and market reach by streamlining supply chain processes, accelerating customer response times, renegotiating raw material contracts, and expanding distribution networks for deeper market penetration. Key Achievements: - Exceeded profitability, growth, and market share targets with 15% YoY improvement through strategic commercial initiatives. - Led successful investments and expansions in China, India, and Malaysia, achieving targeted growth with strong ROI. - Conducted due diligence and supported seamless integration of Ciba, Degussa, and Johnson Polymers acquisitions. - Drove market development and high-value project initiatives, delivering significant top-bottom line gains

BASF

Business Process Manager – Regional Information Services

BASF

LinkedIn
2000 - 2002 · 2 yrs

Business Process Manager and Consultant for the South East Asia regional implementation of Sales Distribution, Production Planning, Materials Management and Plant Maintenance modules of SAP - Enhanced operational efficiency by optimizing business processes and implementing new system requirements across multiple business units. - Led continuous improvement initiatives, delivering effective solutions and resolving complex functional system issues. - Directed regional platform integration, overseeing end-user training, support, documentation, and successful data migration and systems interfacing.

Bechtel Corporation

Materials and Procurement Engineer

Bechtel Corporation

LinkedIn
1997 - 2000 · 3 yrs

- Improved procurement efficiency and cost-effectiveness by evaluating and sourcing technical materials for EPC & Infastructure projects in Oil & Gas, Petrochemicals, and Chemicals. - Secured favorable commercial terms through effective negotiation of contracts, tenders, and pricing with suppliers. - Enhanced supply reliability and compliance by conducting rigorous vendor evaluations and ensuring materials met engineering specifications, codes, and industry standards.

Education

Nanyang Technological University Singapore

Nanyang Technological University Singapore

LinkedIn

Fluids Engineering

1994 - 1997 · 3 yrs

Sarbhjeet Singh's Contact Information

Email

******@***.com

Phone

(**) *** ****

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