Sarapod K.

MarTech

Delivers end-to-end Salesforce Marketing Cloud and CRM solutions.

- Expertise in marketing technology consulting and marketing automation solutions with specialty in Salesforce Marketing Cloud suite (SFMC). - Carry extensive SFMC implementation experiences with several domestic and international enterprise projects spanning across various industries such as real estates, financial services, retails, airlines and logistics which resulted in attaining industry know-how and best practices. - Responsible for leading and engaging with the entire stages of SFMC implementation including pre-sales, project planning, solution architecture designing, building and configuration, testing, deployment, system go-live and after-service support. - Led and hosted key project meetings and workshops with key users, client’s decision makers and other stakeholders across the client’s organisation. - Constantly led and involved in requirements gathering and analysing the client’s business to determine as-is versus to-be process, solution architecture and design blueprint. - Occasionally facilitated business development team to promote and engineer SFMC prototype and solutions to potential clients and opportunities. Certifications: •Salesforce Certified Marketing Cloud Consultant. •Salesforce Certified Marketing Cloud Email Specialist. •Salesforce Certified Marketing Cloud Administrator. •Salesforce Certified Datorama Admin Partners. •Salesforce Certified Datorama Admin Expert. •Salesforce Certified Datorama Admin Specialist.

Business Consultancy Project-Based Dissertation as a part of the postgraduate programme in Strategic Marketing & Consulting at the University of Birmingham. Project Title: BrandSnap - An Empirical Study on Perceptions and Usage Behaviour of Influencer Marketing Platform. Project Highlights: •BrandSnap is an online collaboration platform that brings together influencers, such as established artists and Youtubers, and business partners for collaboration opportunities. •Project was based on how to constitute a strategy to promote BrandSnap platform to its target market of artists/influencers/business partners that would ultimately increase the number of signups and platform’s membership. •Produced and developed the project’s qualitative research design and framework based on academic literature reviews. •Handled the interview fieldwork and data analysis. •Formulated a marketing strategy for BrandSnap based on the findings of the research conducted and academic frameworks.

Research Consultancy Project for Halfords Group & Boardman, a leading UK bicycle full-service retailer, as part of the postgraduate programme in Strategic Marketing & Consulting at the University of Birmingham. Project Highlights: •Project was based on market research and analysis to study about the perceptions of Halfords’ target group of cycling enthusiasts in the UK and to propose feasible solutions to improve the brand image and stimulate more sales among the target market. •Conducted in-depth analysis on UK bicycle industry. •Contributed in the overall research design and development of the project including the survey and interview blueprint. •Led the qualitative research interview fieldwork. •Contributed to acquire respondents for quantitative survey. •Contributed in analysing both quantitative and qualitative data and findings. •Contributed in forming strategic recommendations for the client. •Oversee the project’s final report.

E-Commerce Marketing - Tops Supermarket Retail Tasks and Responsibilities: •Worked closely with BI and CRM team to analyse sales, top products and potential customers. •Dealt with media agency to promote online services, build preference and expand new customer base. •Handled front-end website testing, using test scripts to check the performance of new website functionality. •Oversee new promotions for existing and new customers. •Tracked customer data and analysed their profile every month.

Highlights: •Research Consultancy Project: Halfords Group and Boardman. •Business Consultancy Project-Based Dissertation: BrandSnap - An Empirical Study on Perceptions and Usage Behaviour of Influencer Marketing Platform. Modules studied: Consultancy Skills & Practice, Problem Solving & Strategic Marketing as Practice, Marketing Analytics, Business Strategy Simulation, Strategic Management, Contemporary Issues in Strategic Marketing, New Product & Innovation Management, Retail Marketing, Strategic Brand Management and Research Dissertation.

Highlights: •Took the role of CEO in the CAPSIM business simulation. •Actively engaged with different teamwork environments and situations. •Has developed interpersonal communication skills through vast and diverse teamwork experiences. •Has produced several marketing plans such as IMC campaign and B2B marketing plan for actual clients. •Has conducted both quantitative and qualitative marketing research, analysed the findings and produced comprehensive reports.