Saranya Rinpattarawaree
Demand Planning and Data Analyst Manager @ i-Tail Corporation PCL
About
Strategic and results-oriented Demand Planning and Data Analyst with over 14 years of experience across global supply chain, manufacturing, and business analytics. Proven expertise in leading cross-functional initiatives, optimizing forecasting accuracy, and driving cost-saving projects. Adept at transforming complex data into actionable insights to support executive decision-making and long-term planning. Skilled in stakeholder collaboration, process improvement, and leveraging advanced analytical tools to enhance operational efficiency. Recognized for a proactive mindset, strong business acumen, and a consistent track record of delivering measurable impact in dynamic environments.
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Thailand
Consumer Goods
Inventory & Pricing Controls, Computer Literacy, Test Time Reduction, Planning Budgeting & Forecasting, Business Process Improvement, Forecasting, Working with Move-Up Buyers, Supply Chain Analytics, Executive Advisory, Co-production, Manage client expectations, Customer Analysis, Job Fairs, Establishing Processes, Suppliers, Data Processing, Sales Forecasting, Change Requests, Pre-Owned Vehicle Sales, Working with Procurement Professionals
Experience

Demand Planning and Data Analyst Manager
Bangkok, Bangkok City, Thailand
• Analyze sales data to identify trends, opportunities, and areas for improvement • Provide insights and recommendations based on competitive analysis to support strategic planning • Assist in the development of business cases, budget, forecasts, and scenario analyses to inform strategic direction • Develop and maintain regular reports and dashboards to track key performance indicators (KPIs) and business metrics • Utilize advanced analytical tools and software to conduct analyses and generate insights. • Collaborate closely with management to analyze critical business data, providing actionable insights to support strategic decision-making. • Partner cross-functionally with factory operations, S&OP, finance, and sales teams to align on and achieve budgetary targets. • Lead the monthly demand planning cycle using statistical forecasting tools and market intelligence. • Develop baseline forecasts and incorporate inputs from Sales, Marketing, Finance, and key customers. • Analyze SKU/Customer performance trends and adjust forecasts to reflect demand signals. • Monitor forecast accuracy (FA), bias, and demand variability; implement corrective actions. • Identify root causes of forecast errors and work with cross‑functional teams to resolve issues. • Improve forecasting models for complex portfolios • Communicate demand changes and impacts to Procurement, Finance, and Customer Service. • Manage and coach demand planners or analysts. • Establish standard processes, documentation, and best practices. • Lead capability development in forecasting and analytics tools.

Business Analyst Manager
Bridgestone Aircraft Tire Manufacturing
Bangkok, Bangkok City, Thailand
• Update and preparation of monthly sales reports and evaluation of sales performance and trends. • Coordinate with Sales team and Supply Chain team on monthly sales forecast, and preparation of respective reports. • Update and preparation of other monthly reports for management and support business operations. • Assist in annual budget planning process. • Support and collaborate with Key Account Managers for customer performance review and other customer analysis. • Perform data collection, data mining and data cleansing via ETL process to produce insights for ad-hoc studies/analysis and internal projects to support operation and business planning. • Liaise with end users on internal projects and assist in development on BI tools.

Integrated Business Planning Analyst
Thailand
- Create and maintain demand plan from statistical forecast through confirmation - Keep process documentation maintained and current - Maintain data relative to demand forecasting including hierarchy, historical data cleansing, demand sensing data and forecast model parameters - Deal with R&D and Sales team to ensure the NPD timeline is acceptable and able to release the product to customer per commit - Provide demand forecast to Buyer team and follow up shipment

Sr.Supply Chain Analyst
- Take care Global CAR and make sure it can ramp up project on time - Control budget for each CAR. - Follow up PR/PO status - Deal with supplier to expedite shipment - Deal with Engineer CAR owner - Deal with Buyer to get quote for user - Control and management safety stock for inventory - Manage E&O buyback and scrap program

Global Supply Chain Analyst
Take care Global CAR and make sure it can ramp up the project on time. Control budget for each CAR. Follow up PR/PO status. Deal with supplier to expedite shipment. Deal with Engineer CAR owner. Deal with Buyer to get quote for user. Control and management safety stock for inventory. Manage E&O buyback and scrap program.

Planning Supervisor
Seagate Technology (Thailand), Korat Plant
Production-planning supervision, scheduling for production, and preparing production schedules for manufacturing of industry. Making sure each operation meets shipping dates according to sales forecasts or customer orders. Resolves problems utilizing acquired knowledge & analytical abilities. Ensures all parties are fully cognizant of production status, & that work planning and execution objectives are integrated & communicated. Working on PR/PO. Control budget per plan and prepare spending report. Follow up with Buyer and Supplier to get parts on time. Manage 23 DLs. Working on recycling project to save cost. Manage slot utilization.

Sr.Planner Supervisor
• Production-planning supervision, scheduling for production, and preparing production schedules for manufacturing of industrial. • Making sure each operation meets shipping dates according to sales forecasts or customer orders. • Resolves problems utilizing acquired knowledge & analytical abilities. • Ensures all parties are fully cognizant of production status, & that work planning and execution objectives are integrated & communicated. • Working on PR/PO. • Control budget per plan and prepare spending report. • Follow up with Buyer and Supplier to get parts on time. • Manage 23 DLs. • Working on recycle project to save cost. • Manage slot utilization

Planner
Seagate Technology
Nakhonratchasima
1) Plans and prepares production schedules for manufacture of industrial or commercial products: Draws up master schedule to establish sequence and lead time of each operation to meet shipping dates according to sales forecasts or customer orders. 2) Analyzes production specifications and plant capacity data and performs mathematical calculations to determine manufacturing processes, tools, and human resource requirements. 3) Plans and schedules workflow for each department and operation according to previously established manufacturing sequences and lead times. 4) Prepares production reports. 5) May prepare lists of required materials, tools, and equipment. 6) May prepare purchase orders to obtain materials, tools, and equipment

Recruiter
* Performs recruitment process related to screening, interviewing, testing, job offering and prepares contract for new hired employees. * Assists to administer all recruitment job functions and progressive recruitment report. * Maintains contact with various sources to meet manpower needs i.e. job fairs, employment agencies, college recruiting. * Respond on educational assistance programs such as internships, co-operative etc. * Know customer's expectation and drive actions to meet them. * Performs related work as required.

Purchasing
Pattaya Industrial Company
* Purchase raw materials from inside country and oversee. * Price negotiated and takes care for term of order. * Contact with supplier and sourcing new supplier. * Prepare inventory of raw materials monthly reports. * Co-operate with store and QC department. * Planning for purchase raw materials. * Feedback to supplier in case of defect goods and claim back to supplier.

Purchase Specialist
Pattaya Industrial (Bangkok)
Purchase raw materials from inside country and oversee. Price negotiated and took care for term of order. Contact with supplier and sourcing new supplier. Prepare inventory of raw materials monthly reports. Co-operate with store and QC department. Planning for purchase raw materials. Feedback to supplier in case of defect goods and claim back to supplier.

Merchandiser
Nan Yang Textile Company
Responsibilities · Forecast sales profit and prepare sales report for sales representative. · Maintain selling price and analyze selling price in Vietnam market. · Check inventory stock and try to sale out dead stock. · Prepare quotation for sales representative. · Send sample fabric to customer. · Take care customer when they come to visit our office. · Co-operate with factory for time line of production. Mar 2008 Oct 2009 Purchasing at Pattaya Industrial Responsibilities · Purchase raw materials from inside country and oversee. · Price negotiated and takes care for term of order. · Contact with supplier and sourcing new supplier. · Prepare inventory of raw materials monthly reports. · Co-operate with store and QC department. · Planning for purchase raw materials. · Feedback to supplier in case of defect goods and claim back to supplier.

Officer
Apirudee Industry with Marketing Department
Saranya Rinpattarawaree's Contact Information
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