sara maaske

* Planned and coordinated campaign strategies for Minnesota House of Representatives reelection campaign * Oversight of campaign policies and procedures * Analyzed candidate positions and opposition research * Coordinated with Senate District 44 and statewide coordinated campaign * Constituent analysis for fundraising, outreach and marketing using VoteBuilder Minnesota * Coordinated marketing plan including direct mail, advertising and visibility tactics * Tracked campaign finances and Minnesota Campaign Finance Board deadlines, rules and regulations * Managed campaign appearances * Coordinated volunteer participation in all aspects of the campaign

* Coordinate and manage all aspects of the campaign. * Developed and executed campaign plan for Minnesota House of Representatives election * Created campaign budget and fundraising strategy, raising more than $25,000 * Designed and implemented a targeted door knock plan, canvassing over 5,000 voters * Generated press releases, alerts, letters to the editor and advisories, resulting in over a dozen media placements * Composed and designed the logo, banner, stickers, yard signs, and door knocking and direct mail pieces * Recruited and organized over 100 volunteers

* Manage the field plan and lead the organizing team in the cities of Bloomington, Edina and Richfield – engaging and activating community leaders and residents in support of public health policy, systems and environmental changes, encouraging community structures that support active living and healthy eating. * Build a base of 3,500 active supporters * Engage and activate that base in nearly 400 conversations and over 600 actions toward 50 sustainable public health policy, systems or environmental changes * Educate and collaborate with elected officials, and boards and commissions to adopt public health policy * Leverage a fully-integrated, online database to advocate, communicate and organize * Integrate web communications, email blasts and social media to effectively layer and spread the message * Identify and develop strategic community partners to carry on engagement activities

* Coordinate SuperTarget promotions strategy through internal and external marketing channels. * Worked with the SuperTarget marketing team to develop a Vendor Fair promotion package * Coordinated vendor’s brand(s) participation in SuperTarget’s Simple Solutions promotion * Set the stage for the redesign of the SuperTarget web page, integrating the current format with industry trends, new vendor technology and brand integrity * Assisted the SuperTarget marketing team in revising the budget to fall in line with shifting priorities. Started planning for the 2007 budget * Developed project creative briefs and job request forms * Facilitated project kick-off meetings. Planned and facilitated pick-up meetings. * Worked closely with Merchandising, Creative, Production, Logistics and MPD to meet Marketing objectives.

* Serve as communication channel, problem solver, and growth generator between franchise organization and host retail company. * Developed Miracle Ear’s franchise plan to increase sales through new store growth and same store growth * Achieved a 13.49% increase in 2004 for Miracle Ear’s host retail sales; and a 6.17% increase in 2005 * Supported Miracle Ear’s franchisees in entering eight new retail locations in 2004 and 10 in 2005 * Facilitated Miracle Ear’s contract with additional host retail outlet, creating more than 2,500 new opportunities for franchise growth * Analyzed Miracle Ear’s sales and satisfaction reports for opportunities and risks * Created a communication guide for the Miracle Ear franchisee organization – including employee communication, in store marketing and mall marketing programs

* Lead, develop and implement strategic marketing and communications plans for hospital and clinic service lines * Planned and launched Gundersen Lutheran’s web site * Developed content and managed ongoing updates for the web site * Managed over 600 marketing projects with 35 departments * Developed well-child consumer campaign, resulting in an overflow of reserved appointments * Created a health-education promotion utilizing newspaper advertisement and in-house publications, increasing attendance for promoted classes * Produced an award-winning video for Children’s Miracle Network aired during national broadcast * Developed an award-winning newsletter for Children’s Miracle Network, raising awareness and enhancing the image of CMN in Gundersen Lutheran’s area

* Develop results oriented marketing communications plans based on situation analysis and an understanding of the client's marketing objectives, serving as liaison between client and creative execution * Contributed to the development of a unique, demonstrable consumer position for Alegent Health, helping establish their overall brand identity and build awareness * Developed creative strategy for ad campaigns supporting the Alegent Health brand, contributing to nearly 7,000 inquiries * Prepared the creative strategy resulting in maternal-child television spots, displays and collateral, contributing to 750 inquiries for childbirth and parenting classes * Collaborated on the request for proposal resulting in the retention of the Alegent Health account * Authorized budgeting and expenditures of client funds, reviewing monthly billing prior to issue

* Coordinate marketing efforts for internal clients, responsibilities including working with outside agencies, photographers and other vendors * Produced video spots and wrote scripts for LifeQuest, a local, weekly television program * Completed the layout of internal and external publications, brochures, corporate presentations and other materials using PageMaker, Harvard Graphics, Power Point and FreeHand - Windows and Macintosh * Wrote copy for internal and external publications, direct mail efforts, brochures and corporate presentations

Support all aspects of public relations and communications, taking the lead on assigned projects

Develop and implement coordinated chronic disease communications strategies across the Health Promotion & Chronic Disease division to ensure that community partners, policymakers, planners and the public receive regular and consistent messaging to support achieving the statewide goals of the Healthy Minnesota 2020 Chronic Disease & Injury Plan. http://www.health.state.mn.us/divs/hpcd/