Sarah Leinberger (MBA)

Built Yoobi’s marketing organization from the ground up, transforming it from a top-funnel execution function into a consumer-led, full-funnel growth engine with the operating discipline, commercial rigor, and cross-functional integration required to scale a multi-brand, multi-retailer business. Business Impact -Delivered significant YoY BTS growth, exceeding original plan by 4X+ -Built a retail media capability delivering 8–12X ROAS, materially outperforming category benchmarks -Doubled eCommerce penetration within the Target business in under a year -Expanded licensing with 20+ new global partnerships, including Disney, Warner Bros., Mattel, and Universal Enterprise Leadership Built foundational capabilities that did not previously exist: -Established Yoobi’s first consumer insights function, embedding consumer input into strategy, innovation, and retail storytelling -Created a full-funnel performance management framework with clear KPIs, operating rhythms, and investment accountability -Built a retail media operating model integrating inventory readiness, SKU prioritization, and optimization -Scaled digital shelf/content capabilities, expanding optimized SKU coverage 4X while improving conversion readiness -Implemented AI-enabled planning and insights infrastructure to accelerate decision-making -Created the company’s first integrated Marketing / Sales / Product Development operating model, aligning teams around shared growth priorities -Built a global licensing strategy and partnership platform spanning dozens of relationships -Led full brand transformation across two brands and refresh of a third, launching in 2027 Recognition -Best Retail Program of 2025 — Peanuts Worldwide -Product of the Year (Stationery) — Wicked: For Good x Universal -Featured on WGSN’s Back to School A/W 27/28 Trend Report cover -Selected for The Marketing Academy US Scholarship Program, Class of 2025 -Invited to join Adweek Marketing Vanguard

Held senior marketing leadership roles across General Mills, driving business growth, digital transformation, and organizational capability building across both B2C and B2B businesses, including the $3.7B Snacks Operating Unit, $1.7B Foodservice Division, and the enterprise CMO organization. Led full-funnel marketing strategy spanning brand building, eCommerce, retail media, integrated campaigns, consumer insights, and cross-functional transformation. Key Impact -Accelerated eCommerce growth 42% faster than company benchmarks within the Snacks portfolio -Led Nature Valley to #1 in Brand Desire and unaided awareness while improving ROI and driving new-to-brand household growth -Built and led the highest-performing agile growth pod in the organization, consistently delivering measurable sales and performance gains -Created breakthrough commerce and cultural campaigns, including General Mills’ largest Amazon sales week at the time and viral activations driving significant retail lift -Delivered record-setting sales performance for key brands including Totino’s and Nature Valley -Centralized content operations, reducing costs by 40% while improving speed and quality Transformation Leadership -Built Foodservice’s first cross-functional agile growth team spanning Marketing, Sales, Technology, Data, and eCommerce -Secured $1M+ in new investment to build digital content and growth capabilities -Led enterprise transformation across media, content, creative, and operating models within the CMO organization -Integrated strategy, KPIs, and operating rhythms to improve organizational alignment, execution speed, and commercial impact Recognition -Adweek Media Plan of the Year -Clio Award -Amazon Ads Creative Brand Building Award -Cannes Lions shortlist -General Mills Global Brand Building Gold Medal -Individual Special Achievement Award for Digital Transformation -Selected for elite leadership program

Invited to join Target’s enterprise transformation office to help solve one of retail’s most complex challenges: integrating store and digital organizations into a unified omnichannel operating model.Served as a strategic partner to senior leadership, bringing a consumer-centric lens and systems-thinking approach to large-scale organizational transformation impacting 900+ team members. Key Impact -Designed the cross-functional operating framework aligning store and digital teams around shared guest-focused priorities and new ways of working -Developed leadership playbooks, communications strategies, and training programs to enable adoption and execution at scale -Shaped organizational design recommendations to support the future-state operating model -Led Target’s first enterprise-wide empathy interview initiative, gathering insights from teams across the U.S. to uncover friction points, organizational barriers, and transformation opportunities -Built a vendor resourcing strategy that improved effectiveness scores to 90%+ while delivering $100K+ in cost savings and reshaping enterprise resource utilization -Recognized by the SVP leading the transformation as the highest-impact business partner contribution in her 15-year tenure at Target. Delivered against all project objectives with a 100% client satisfaction score.

Held progressive leadership roles across Target's digital, planning, and merchandising teams during a pivotal period of eCommerce growth and omnichannel transformation. Known for blending merchant instincts with analytical rigor to deliver both guest experience and business impact. Omnichannel & Digital Leadership -Selected to lead Target's first-ever Omnichannel Merchandising pilot — became the first digital business in company history to surpass store sales -Grew online business at 10X overall site performance -Drove go-to-market strategy change while delivering double-digit sales growth -Developed Target's first integrated stores and digital marketing annual calendar -Won two Vice President Awards for driving innovation and change Digital Merchandising & Operations -Led digital apparel and accessories merchandise planning team of 40+ in the creation of digital investment strategies -Reduced inefficient investments by 30% while driving double-digit in-stock improvement -Mitigated over $5M in risk through a new enterprise-wide transition process improving customer experience and inventory lifecycle management -Led the largest team process and technology change in 50 years during integration of digital and store teams; team achieved highest engagement scores and retention rates across peer group -Led successful rollout of first complex multi-channel technology on-time and on-budget; applauded as gold standard for future system rollouts Brand & Assortment Strategy -Built deep merchant expertise across assortment strategy, pricing, and site merchandising balancing consumer insights, financial goals, and brand positioning -Created first omnichannel assortment, reducing assortment redundancies by 30% -Led first-ever cross-functional team insight immersion resulting in 32 key actions identified to drive incremental growth

Led cross-functional teams and external agencies across pricing, advertising, promotions, and new business development for customer and channel-specific strategies. Managed P&L, strategic planning, and process improvement. -Developed groundbreaking College and University marketing program focused on sustainability and global impact -Grew college and university foodservice business by 65%+ -Secured contracts at the top three targeted customers through customer development and pricing strategy

Developed promotion and pricing strategies across multiple brands and retail partners. Managed a $50M+ promotional budget and led development and delivery of integrated marketing solutions that built brands, secured incremental store displays, and extended brand messages. -Analyzed ROI, trends, and competitive information to drive incremental brand sales -Built integrated marketing solutions across multiple retail partners driving measurable brand and sales impact