Sarah Ressler
Director, Paid Social @ FanDuel
About
Performance marketing leader specializing in paid social and user acquisition. Ability to blend left and right brain to ideate creative, data-driven ROI media tactics. Proven track record of user acquisition, growth, brand, and optimization of conversion/funnel with an aptitude for experimentation and hypothesis-based testing. Experience in the sports, real-money gaming, and e-commerce industries.Bachelor of Arts (B.A.) focused in Economics and Chinese from Amherst College.
United States
New York
Marketing & Advertising
Social Media, Microsoft Office, SQL, Golf, E-commerce, Search Engine Marketing (SEM), Data Analysis, Social Media Marketing, Facebook, Microsoft Excel, Java, Python, Public Speaking, Teamwork, A/B Testing, Microsoft PowerPoint
Experience
Director, Paid Social
FanDuel
New York, New York, United States
Senior Manager, Media and Partnerships
FanDuel
New York City Metropolitan Area
Paid social, Youtube, Reddit, Programmatic, digital audio, & emerging channels for Fanduel Sportsbook, Daily Fantasy and Faceoff apps
Director, Digital Marketing
Emeritus
Los Angeles, California, United States
Senior Marketing Manager, Paid Social
Instacart
San Francisco Bay Area
•Developed customer acquisition strategies and managed high-scale campaigns across channels such as Facebook, Instagram, Tiktok, Snapchat, and tested into other platforms like Pinterest, Nextdoor, etc. •Implemented rigorous test-and-learn methodologies across new platforms, ad products, audiences and creative types. •Collaborated with product, design, engineering and analytics teams to automate personalized, feed-based campaigns, set up incrementality tests and developed performance dashboards.
Paid Social Manager
Instacart
San Francisco Bay Area
Manager, Marketing Analytics
Fanatics
San Francisco Bay Area
Senior Marketing Analyst
Fanatics
San Francisco Bay Area
• Conducted several iterations of sequential A/B tests to identify best Facebook bidding algorithms for the portfolio which each resulted in 40% efficiency gain.
Marketing Analyst
Fanatics
San Francisco Bay Area
•Optimzed over 100 domains and 70 million unique keywords on SEM.
Marketing Analytics
Major League Baseball (MLB)
Greater New York City Area
Education
Amherst College
Economics; Asian Languages & Civilizations
The University of Edinburgh
Asian Studies/Civilization, Economics
Sarah Ressler's Contact Information
Phone
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