Sarah Puckett

• Rebuilt and scaled event marketing function, accelerating post-event follow-up, pipeline progression, and sales alignment • Improved speed-to-lead and opportunity creation by implementing structured workflows, lead routing, and RevOps alignment • Introduced event segmentation and scoring model to prioritize high-ROI investments and improve pipeline efficiency • Managed $150K+ annual budget across global events and executive programs • Strengthened customer engagement through executive events and VIP programs, supporting retention and expansion pipeline Role concluded due to company-wide restructuring. Reference available from Director of Marketing and COO.

• Coordinated enterprise-level virtual meetings and stakeholder communications Contract role completed.

• Built go-to-market strategy, brand positioning, and marketing foundation for an early-stage Web3 startup • Developed outreach campaigns, partnerships, and content strategy to drive awareness and engagement • Leveraged AI tools to accelerate research, content production, and campaign execution Contract concluded following investor decision to discontinue the project due to AI-driven market shifts.

• Directed, orchestrated, and managed high-impact in-person events and trade shows for three companies Fidelis, Stromasys, and Assima. Some of these Events Included: Google Cloud Next, Microsoft Ignite, Red Hat, AWS London, AWS re:invent, AWS Washington (Public Sector), Oracle CloudWorld, DevLearn, West 24, DoDIIS Worldwide. Black Hat/ DEF CON, DevLearn, Cyber Security Summit Miami, TribalNet, Learning Technologies (UK) • Rebuilt marketing structure and scaled team to 8+ members, establishing clearer ownership, process, and strategic direction Led 50+ global events annually across enterprise, SaaS, and cybersecurity markets, driving pipeline and brand visibility • Managed ~$1M+ global event portfolio, including AWS re:Invent, Google Cloud Next, Red Hat Summit, and DevLearn and directed high-investment events up to ~$150K+ • Increased qualified lead generation by ~50% through improved targeting and execution • Built event tracking and ROI frameworks to connect event performance to pipeline, revenue influence, and executive reporting

• Successfully increased revenue through the development and implementation of comprehensive marketing strategies and playbooks. • Spearheaded the rapid growth of the Marketing team, resulting in the recognition of our company as the 'Fastest Growing Company in the State of Kentucky'. • Led the recruitment and training efforts for marketing staff, covering various competencies including branding, content marketing, lead generation, product development, and video production. • Orchestrated a complete overhaul and successful launch of the flagship website and related landing pages. • Amplified profits by harnessing the power of demand generation through social media channels. Conducted extensive research and analysis of demographic and target market data, providing insights to forecast future buying trends, consumer needs, and product development strategies. • Evaluated and assessed both foreign and domestic suppliers, measuring performance and satisfaction in terms of pricing, supply, delivery, and shipping quality. • Drove the assessment, analysis, and projection of current and future buying trends, markets, styles, and products, with meticulous attention to specified target markets and demographics. • Cultivated and nurtured relationships with wholesalers and suppliers, negotiating contracts and ensuring mutually beneficial partnerships. • Coordinated and expedited the import process as required, overseeing delivery dates, production quality, and product sufficiency. • Negotiated shipping terms and payment conditions with suppliers, implementing preferred payment methods. • Maintained an up-to-date knowledge of external factors that could impact the availability of goods and pricing, including import regulations, taxes, tariffs, and political and economic situations in the countries of origin. • Pioneered innovative ideas for products and product designs, driving continuous improvement and creativity.

• Established, grew, and monetized a creative craft and art community, amassing over 17,000 members in less than 2 years. • Led content marketing efforts through the creation of bespoke articles and tutorials. Initiated and oversaw User-Generated Content (UGC) initiatives and community activations. • Led the design and development of the corporate identity and website. Orchestrated the end-to-end setup and management of sales and product pipelines. • Created lead-generating marketing videos. • Directed social media strategies and initiatives on platforms including YouTube, Pinterest, Instagram, and Facebook.

• Collaborated with customers to conceptualize and design living spaces. • Catered to a diverse range of clientele, from actors to agents, to identify needs and actualize desires through the sale and up-sale of high-end furnishings sourced globally.

• Data Entry, Answered multiple phone lines, built lift truck models in company software for specific needs of the sales team, filing, phones, sales calls

• Filing, phones, customer service, counter and flooring design, Home Builders Association meetings and networking, marketing, helped opening of additional location in Lexington, marketing, inventory of tools and supplies, scheduling workers, design appointments and installations