sara holje

Led the marketing and creative strategies and plans across HealthEast's entire system of 14 clinics, 4 hospitals and specialty services. Managed a department consisting of marketing strategists, project manager, creative manager, digital consultants, graphic and multimedia designers.

Promoted four times within four years. Led promotion planning and execution across range of businesses and customers including Cheerios Business Unit, College and Elementary Schools, Convenience Stores and customized marketing initiatives for Club Stores.

* Managed a seven-person team to create and execute quarterly corporate-wide events to drive key retailer participation, including an annual 500MM+ promotion package packout and $15MM+ in consumer spending. * Envisioned and sold-in new event model to address changing retailer trends * Increased retailer participation and national awareness of hunger platform * Worked across matrix of senior-level stakeholders to drive alignment on team’s strategy and plan and partnered with regional teams to facilitate customized retailer events

Responsible for strategic idea development and integrated marketing executions for 15+ iconic brands ranging up to $800MM in sales each and for the Health & Wellness Center of Excellence. Examples of marketing experience include: Brand-specific integrated campaigns: Created and championed Progresso Light’s weight management success platform, evolving from a sweepstakes to a fully integrated TV campaign Innovative new platforms: Managed creation of Health & Wellness integrated social impact program, delivering millions of impressions and people into action through ground-breaking media partnership New business opportunities: Identified franchise-wide fruit snacks campaign model, generating millions of dollars in TV efficiency savings

Responsible for strategic planning of integrated marketing ideas, capabilities and executions for the $2 Billion Frozen Food Division and $1.5 Billion Healthy Portable Snacks Business Unit. Delivered growth for businesses through strategic partnerships, new campaign positioning and integrated executions Member of the Division Leadership Team reporting directly into Division President Led cross-functional teams of up to 13 Social, Digital, Marketing Communications and Field Marketing professionals including overseeing the strategy of 5 brands’ social platforms and the strategic planning of 200+ 1:1 marketing events

Responsible for creating and implementing an overall integrated marketing program that strategically grows patient volumes and business results, as well as improves Fairview’s overall brand awareness and preference in the market. Has marketing accountability for the Fairview enterprise, a $5+ billion, 35,000 employee/provider health care organization that includes both a community and academic care delivery network, a health plan, provider networks, senior services, pharmacy and other related health care products and services. Leads a team of 20 including marketing directors, managers and specialists.