Sarah Mensah

Appointed to stabilize the team following leadership change while managing a multi-billion P&L and executing strategic operating/business model transitions. Lead all aspects of NA geography, including Direct, Marketing, Digital, Sales, Consumer Construct, and Territories, among others. Oversee multiple direct and indirect reports with 15,000+ FTEs spanning retail, corporate, and DCs. ✅ Delivered the highest-ever revenue and EBIT in Nike NA history in 2022 by championing a shift to a digital direct-to-consumer model with wholesale as a supplemental scale driver. ✅ Stabilized and accelerated diverse corporate representation to 52% women and 38% racial/ethnic minorities by spearheading diversity strategies covering training, talent development, representation, and community building. ✅ Directed accelerated strategic market overhaul with digital penetration now accounting for 46% share of the business and 37% share of growth. ✅ Drove identification, creation, and implementation of a new paid media marketing model, digital marketing transformation model, and accelerated content adoption model projecting significant savings over 3 years. ✅ Led process to pilot shared member data model with a key partner, enabling engagement with Nike members across the value chain. The model is slated for adoption across all other geos at Nike.

Promoted to direct day-to-day operations and profitability levers across 15 countries while managing $4B P&L. Immediately tapped to lead key business and distributor model shifts across APLA as well as a major transition to the Nike Direct platform in Mexico. Oversaw 15 direct reports and 5,000+ FTEs. ✅ Guided cross-functional team in developing a 3-year strategic plan, ensuring achievement of vision and growth goals through proactive product distribution across Nike-owned channels and world-class retailer partner management. ✅ Bolstered brand, engagement, and consumer relationships through an integrated marketing approach, including athlete marketing, digital marketing, and retail brand integration. ✅ Executed a new consumer direct acceleration strategy for APLA, shifting from a sport-anchored category business model to a consumer-based approach. Coordinated changes between 6 business units in multiple countries. ✅ Moved 3 key countries onto a new distributor model, identifying, negotiating, and securing partners to represent Nike and deliver consistent, brand-aligned consumer experience. ✅ Yielded record digital direct growth for Mexico by leading the transition to the Nike Direct platform (Nike.com) and Nike app.

Appointed to lead the largest business category (Nike Sportswear) in APLA, focusing on maximizing top-line revenue. Directed operating decisions, strategic planning, and integrated marketing. Oversaw 8 direct reports and 70 FTEs. ✅ Directed team across Japan, Korea, and Southeast Asia in identifying and nurturing collaborations to fuel authentic brand interest and product resonance within Asian markets. ✅ Reimagined and re-planned marketplace capacity and product distribution/allocation in Tokyo with a focus on leveraging the 2020 Olympics to maximize traffic. Achieved productive and profitable sequential quarterly growth within the most mature Asian marketplace despite the global pandemic. ✅ Guided team in executing geographic express lane executions in culturally relevant consumer applications to better target product colors, materials, and storytelling.

Initially appointed to drive Jordan global strategy, earning rapid promotion to own and lead Jordan NA operations with a multi-billion P&L. Oversaw 6 direct reports and 100+ FTEs. ✅ Championed development and implementation of a 3-year strategic plan, realizing vision and growth objectives through effective product distribution across Nike-owned channels and retailer partner alliances. ✅ Yielded 22 consecutive quarters of top- and bottom-line business growth by championing a relentless merchandising approach, a strong brand voice across channels, and effective portfolio balancing. ✅ Restored Jordan NA to marketplace health in 2018 by leveraging the value chain to steer end-to-end strategy. ✅ Piloted strategy to open and operate the first Jordan-centered brick-and-mortar retail destination (World of Flight) in Chicago, leading to Nike's global adoption of this distinctive retail concept.

Pivoted from running the NBA team to leading strategy for a multibillion-dollar sports brand. Accelerated Jordan brand’s growth trajectory by prioritizing the basketball performance segment and diversifying the portfolio beyond lifestyle footwear. ✅ Headed development and delivery of a 3-year global strategic roadmap to fuel mid-term outsized growth in 3 key markets (NA, China, Europe). Steered long-term vision and plan for implementation at Tokyo Olympics. ✅ Improved demand capacity across Nike and partner channels to enhance customer experience tied to Jordan product launch by working with digital tech teams to establish minimum standards for excellence, bot mitigation strategies, and launch approach consistency guidelines across wholesale and direct. ✅ Co-designed a 10-year innovation roadmap for the Jordan brand, leading to the development of Jordan-specific advancements in basketball footwear and additional propositions in apparel.

✅ Generated a 105% revenue increase by leading the brand-revitalizing, multichannel marketing campaign “Rise with Us. ✅ Grew season ticket base by 120% through fan loyalty reward system rollout and ticketing staff capacity increase. ✅ Increased ticket attendance by 60% by establishing new club-level, courtside, and suite-level experiences and elevating service staff capabilities and standards. ✅ Enhanced internal CRM capabilities and enabled deeper consumer connections to maximize ticket sales by creating a bespoke digital ticketing platform and system.

• Seat at the Table Executive Leadership Training, 2007