Sarah Bowling

● Responsible for building a new enterprise client base/referral network creating custom client pricing packages and solutions for North American clients throughout various verticals, including Commercial Real Estate, Technology, Physical Security, Healthcare, Financial, and Multifamily Residences. ● Improved market reach/exposure by working with the marketing team to create effective marketing collateral and campaigns to target multi-vertical large enterprise client opportunities for greater closing revenues. ● Responsible for all channel sales formation and maintenance, including participation in joint end-customer appointments to introduce and demo technology offerings, engineer systems, develop proposals, deploy POC systems, and close sales. ● Demonstrated and installed products in product certification training courses for partners, and delivered product and demonstration support for customer/partner meetings. ● Generated a multi-million-dollar pipeline in the first 6 months, securing paid POCs with large property management and commercial real estate companies, including Madison Square Garden Company, Sony, Oxford Properties, and WestBank. ● Collaborated with reseller partners spearheading new client wins, including Bentall Center 1-4, MEC Towers, BC Hydro, Facebook/Meta, Sony, Oakridge Center, The Post, and the University of Kentucky. ● Generated brand awareness with consultants by conducting training sessions influencing specifiers to consider Zerv as a mobile solution for projects, including Fidelity Investments, Prudential Financial, Texas Medical Center, and Morgan Stanley. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 ● Developed a market entry strategy including channel partner program and end-user brand awareness campaign for start-up introducing new access products that led to a $5M sales funnel in the first 6 months. ● Created and implemented Zerv Channel Partner Certification Program, personally training and certifying 6 key regional partners within 6 months.

● Responsible for marketing communications and campaigns creating and presenting actionable marketing strategies to drive market share for a hardware company that manufacturers system agnostic control solutions, mobile applications, and smart cards and grows revenues to $20M+. ● Oversaw demand generation, inbound/outbound marketing, account-based marketing, content marketing, and customer communications. ● Implemented customer marketing activities, including upsell/cross-sell and referral programs, increasing user activation, engagement, retention, and growth. ● Built an entirely new website leading a team of independent contractors, including a Web Designer, Web Master, and Graphic Designer, to design and implement a consolidated public website and enhance content for SEO. ● Accountable for internal and external communication and public relations functions utilizing a combination of internal and agency resources. ● Drove collaboration with cross-functional teams, from roadmap development, concept, design, product packaging & lifecycle planning. ● Planned and executed brand position and messaging, sales training, and support through trade events, webinars, and social media planning. ● Created sales training materials, posters, web banners, product packaging, and press releases defining features/benefits, product positioning, and value proposition for products. ● Hosted a popular video podcast series with interview guests including C-Suite end-users, reseller partners, and OEM partner leaders. ● Introduced Internet & Advertising branding campaigns to remove an antiquated market image and revitalize market perception and awareness. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 ● Developed customer acquisition strategies and targeted lead generation campaigns to increase top-of-funnel awareness and sales by 13%. ● Increased brand awareness through a website redesign, digital content creation, online advertising, co-marketing with OEM Partners, and managing Social Media accounts.

● Spearheaded the market entry strategies, business planning, and customer and partner relationships for control solutions sales, building an independent dealer network that effectively services the end user demand doubling revenues in 2 years from $3M to $6M+. ● Responsible for training and supporting all integrator/reseller partners who sold the company’s OEM partners’ systems throughout North America across multiple verticals, including commercial real estate, multi-family, healthcare, financial, and higher education. ● Executed the successful sales strategy for access control system hardware, mobile applications, and smart cards through the OEM reseller channel, including enterprise access control manufacturers (AMAG, SofwareHouse, Genetec, Honeywell), cloud-based access control manufacturers (Brivo, Feenics, YourSix), and unique SaaS platforms (Zerv and Splan). ● Responsible for business development, joint end-user sales calls price negotiations, and product training, creating the appropriate internal systems to coordinate sales activity. Supported End Customers who use Wavelynx including Wells Fargo ($78B), Pepsi ($79B), UPS ($84B). ● Designed and implemented a refreshed training program and webinar series, essential sales tools to train resellers and gain mind share. ● Researched competition, analyzed the market, and defined competitive advantages to develop primary selling points and marketing messaging. 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 ● Increased signed OEM business partners from 10 to 17 growing the number of partnerships by 70%. ● Managed a $10M pipeline and contributed to 20% growth in annual revenue by cultivating and securing channel partnerships. ● Key contributor to overall revenue growth: $5M to $10M in 2020 and on track to hit $20M in 2021.

● Identified and secured commercial customer business accounts throughout the West Coast US, providing cloud-based video management systems (VSaaS) selling IP Cameras and Cloud-Based SaaS VMS to independent reseller partners (integrators/ dealers). ● Developed and implemented a start-up territory sales plan leading an inside sales team dedicated to the growth and expansion of the territory from $10.2M to $18.3M+. ● Managed Security Partners/Integrators and Consultants who specialized in verticals including Commercial, Higher Education, K-12, Healthcare, QSR market, Financial (Credit Unions), Cannabis, and Cities. ● Worked with resellers in proposals, designs, pricing, and quotes on specialized solutions projects pertaining to intrusion, fire, access control, A/V, Video Surveillance, SaaS cloud security programs, and Cyber Security. ● Responsible for originating new business via cold calls, referrals, cross-selling, networking, securing SMB sales, providing new client training, and managing the onboarding process. ● Trained integrator partners to increase product awareness and efficiencies in positioning the Eagle Eye products & strategic advantages 𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 ● Sold leading-edge cloud video SaaS solutions to B2B and B2C channels generating $1M+ in the viable pipeline in the first 6 months. ● Stimulated sales with existing partners and increased partnerships by 50% by continuously prospecting new business. ● Generated recurring annual volume through up-selling and renewing clients, including key accounts KFC ($2.7B), Planet Fitness-SoCal ($790M), Dominos ($4.2B), and Bank of Hope ($597M).

● Successfully operated and grew multiple fitness businesses, including Crossfit, Fitness & Nutrition Programs, Yoga, and Physical Fitness

● Responsible for overall account management activities, including relationship management, generation of quotes and proposals, sales forecasting, and goal setting leading the development and sales growth of enterprise software solutions (SaaS) and proprietary hardware panels across the North East territory based in NYC. ● Identified prospects and opportunities for selling computer hardware, software, and maintenance products throughout multiple verticals, including Commercial Enterprise, Healthcare, Financial, Government, and Education. ● Developed strategic relationships that have yielded multi-million-dollar, high-profit transactions, meeting and exceeding company goals involved in closing several key accounts, including The United Nations, The NY Jets Stadium, Madison Square Garden, The Philadelphia Museum of Art, Princeton Art Gallery, Harvard Art Gallery, Isabella Gardner Museum (after the heist:), Morgan Stanley. ● Developed and maintained a database containing vital information for the team, such as contact sheets, price lists, territory restrictions, and potential sales targets. ● Assisted with creative marketing plans to get customer mindshare, including activities such as Lunch and Learns, Vendor Focuses, spiff programs, trade shows, and vendor mailings. ● Designed and implemented an industry education and product training program for architects, engineers, specifiers, and consultants – creating the first “Consultant Symposium,” hosting 100 top consultants for a weekend of education and fun.

● Responsible for selling CCTV solutions through a certified systems integrator channel covering both Canada and the United States. ● Led all business development efforts with consultants and end users. ● Relocated to New York, NY to upstart the U.S division of Extreme CCTV focused mainly on the East Coast of the U.S. ● Established strategic relationships between potential End Users and partners in the certified systems integrator channel.

● Responsible for all sales in the company's busiest and most competitive territory exceeding all sales targets and producing the largest percentage increase for that year. ● Completed daily, 100%-commission outside sales calls to promote multiple product lines to professionals in salon and spa industry ● Generated record sales for the territory and consistently in the top 5 of sales for the company ● Collaborated with managers and staff to create innovative sales campaigns. ● Ensured accounts received prompt product delivery and credits as well as responsible for collecting receivables ● Implemented and delivered seminars on business development, motivation, and product knowledge