Sarah Verity-Hilton

Marketing & Project Coordinator @ Olympus Technologies

About

I am a commercially driven Marketing & Project Lead with over 10 years’ experience delivering measurable growth across manufacturing and innovation-led organisations. Currently leading all marketing activity at Olympus Technologies Ltd, I am solely responsible for the development and execution of the company’s marketing strategy, brand management, digital growth and exhibition presence. Over the past five years I have: • Increased social media following from 700 to 3,600+ • Delivered significant SEO improvements, increasing website traffic and inbound enquiries • Led a full website redevelopment project and ongoing optimisation • Managed major national exhibitions including MACH, Automation UK and PPMA • Designed and delivered quarterly campaigns to a 2,000+ contact database • Managed the annual marketing budget and consistently delivered ROI • Contributed to revenue growth of 106% in 2022, with profits up 342% Alongside marketing leadership, I also project manage engineering projects from purchase order through to installation, ensuring deadlines, budgets and client expectations are met. My strengths lie in combining creative marketing with commercial awareness, data analysis and stakeholder management. I am particularly motivated by roles that allow me to contribute strategically, lead campaigns end-to-end and drive measurable business growth.

Country

United Kingdom

City

Huddersfield

Industry

Higher Education

Skill

Customer Relationship Management (CRM), Marketing Strategy, Social Media Marketing, Events Organisation, Web, Photoshop, Adobe Creative Suite, Direct Marketing, Social Media, Social Networking, Management, Marketing Communications, Facebook, Market Research, Sales, Marketing, Event Management, Project Management, Event Planning, Start-ups

Experience

Marketing & Project Coordinator

Olympus Technologies

2020-11 - Present · 5 yrs 11 mos

Huddersfield, England, United Kingdom

Olympus Technologies is an innovative robotic integrator, specialising in delivering high quality bespoke turnkey projects across multiple business sectors, as well as creating ‘off the shelf’ robotic solutions for common business processes, including welding, palletising and laser marking. https://www.olympustechnologies.co.uk/ • Provide support to the Directors & Management Team in ensuring Olympus is effectively marketed & promoted through the delivery, execution & implementation of Marketing plans. • Design and production of brand compliant marketing and promotional materials both paper-based and electronic including brochures, event leaflets/flyers and newsletters. • Copy writing across multiple media channels - social media, case studies & trade magazines etc. • Planning, advertising and running of largescale exhibition stands and events • Develop and maintain the Olympus social media channels including creating engaging content, collaborative campaigns with partners and photography & videos across platforms including - LinkedIn, Twitter, Google My Business, YouTube, etc. • Maintenance of the Olympus website and updates with relevant new stories and content - using WordPress CMS. • Email Marketing Campaigns to promote Olympus’ services, products and events. • Production of Olympus’ marketing reports including statistical data, events and marketing information whilst monitoring and analysis Marketing KPI’s and development of database etc. • Project Management of the Engineers and Projects to ensure we stick to tight deadline and within the agreed budget. • Responsible for the ROI on marketing activities/campaigns and marketing budget.

Marketing Officer

3M Buckley Innovation Centre

2012-5 - 2021-2 · 8 yrs 10 mos

Huddersfield, United Kingdom

Based in Huddersfield, the 3M BIC is a centre for enterprise and innovation for businesses across the region, with a strong focus on SMEs. We help businesses to innovate, connect and grow through access to knowledge, support and technology, all contributing to regional economic growth and productivity. Championing enterprise and innovation, the 3M BIC is a place where businesses can create a concept from idea to production.

Placement & Projects Assistant

The University of Huddersfield

2011-10 - 2012-4 · 7 mos

Huddersfield, United Kingdom

• Planning and running of Short Courses aimed at both students and external companies • Designing marketing and promotional materials. • Purchase Orders and Budgets • Updating University Social Media Networks