Sarah Hempstead

Assembly, Brand Performance Network, The Stagwell Group Building integrated solutions across the Stagwell Group to deliver organic growth, as well as deliver against new business opportunities to transform the experience for our clients. By understanding trends, consumers and creativity, I elevate our propositions through meaningful strategy - transforming data-driven insights, elevated storytelling and cultural nuances into initiatives that drive impact and results in the industry. A focus to design solutions across the Brand Performance Network, connecting ideas across media, creative and commerce. Responsible for growth - it comes down to the people – building and developing a powerful integrated culture within Stagwell, deep relationships with clients and external partners and motivated to always remain curious.

Crispin Porter Bogusky, Brand Performance Network, The Stagwell Group

Global business lead across Unilever portfolio. Equity-building campaign development and global product launches, activating against new consumer design targets and elevated beauty positioning. Global team management and operations across global hubs, with key markets being India, China, Japan, NAME, Brazil and SEA. Responsible for driving creative transformation initiatives at WPP@Unilever - an integrated WPP agency model for Unilever. Leveraging the full expertise of the WPP agencies, developed the go-to-market strategy for the portfolio of existing brands, as well as created new business opportunities with a focus on upstream development.

Global business lead for P&G brand team and Lacoste Fashion House for the fragrance portfolio. Global brand relaunch, with a focus on search strategy, social and retail promotion to build engaging brand experiences. Additional function of overseeing career development and appraisal process for account management department. Led the Brand-Agency Leadership model for Pantene managing all agencies. Full-scale holistic communications planning for EMEA region – front-end innovation design (product concept development, research and qualification) through to in-market deployment. Implemented integration of digital and shopper capabilities within Grey offering.

Lead for the Procter and Gamble Beauty & Grooming scale efforts. Developed new brand positioning to launch in NA market, across ATL, Digital, Social, In-store channels. Developed and pioneered e-commerce platform for the Beauty & Grooming division – including piloting a diagnostic destination for beauty and grooming brands. Additional accounts : Nokia, Procter & Gamble (Covergirl, Covergirl Queen Collection; Max Factor, Pantene Global, Beauty & Grooming Scale), Pro-Bono Accounts