Sarah Hancox

• Plan and execute media strategies utilizing a balanced and efficient media mix for multiple clients • Manage programmatic campaigns through the HY Trade Desk • Maintain communication and schedules with internal teams, vendors and clients • Work closely with supervisors and directors on media recommendations and campaign executions • Train and oversee media interns

• Assisted planners and supervisors with the media planning and buying, including traditional and digital, for a variety of clients • Analyzed campaign performance to gather insights and implement optimizations • Negotiated media buys and contracts with media partners • Researched industry tactics and consumer trends to apply to media executions

• Gathered proposals and kept track of deadlines from media vendors • Researched and analyzed audience strategies using agency tools • Pulled digital reports and monitored campaign performance

• Pulled and summarized data reports from digital media campaigns for clients • Generated media contact lists and entered information into agency database • Researched strategies and current trends in media planning, platforms, and buying options • Paid close attention to details in order to produce accurate and quality work in a timely manner

• Directly assisted the Executive Director in managing events • Lead intern for the Adworkers Student Mentor Program • Helped raise over $500 in funds for the club

• Provided innovative ideas for promotional and marketing strategies to store manager • Produced and customized eye-catching visual displays • Collaborated with managers to set and fulfill company goals and sales plans • Displayed superior customer service by providing a positive, engaging experience • Trained 12 employees for on the job responsibilities and company policies

• Developed and scheduled social media posts for multiple platforms including Facebook, Twitter, Instagram, and LinkedIn • Generated content for website’s blog posts, newsletters, and calendar events • Prepared news releases and publicity material • Created material for internal and external communication • Assisted with planning and execution of corporate, bank-wide, and community events

• Coordinated and promoted cornhole bags summer league • Recruited participants through creating and distributing fliers and in-person communication • Generated schedules by organizing teams and establishing tournament format • Oversaw activities and operations during cornhole bags league nights

• Multitasked to ensure quality customer service in a fast-paced setting • Trained five employees on procedures and policies • Strengthened team atmosphere by collaborating with co-workers • Sustained an organized and sanitary environment throughout the store • Checked out customers at the register while explaining the loyalty program • Projected a positive attitude while dealing with guest concerns

• Communicated with clients via telephone to set up appointments and answer questions • Welcomed clients into office • Entered data into computer system while paying close attention to detail • Handled the filing of client records and paperwork