sarah dawley

manager, content

About

Think like a marketer. Write like a human.

Country

canada

City

vancouver

Industry

marketing and advertising

Skill

social media, social media marketing, blogging, social networking, public relations, digital marketing, digital media, marketing communications, marketing, strategic communications, creative writing, event planning, event management, newsletters, facebook, communications planning, branding and identity, copywriting, new media, content development, television, creative direction, nonprofits

Experience

manager, content

hootsuite

2020-2 - Present · 6 yrs 8 mos

copywriter

zero gravity

2007-9 - 2007-11 · 3 mos

My career began at Zero Gravity, as a contract creative copywriter for online and print advertising campaigns.

social media coordinator - muchmusic, mtv canada, m3, e

bell media

2010-9 - 2012-10 · 2 yrs 2 mos

* Developed and maintained unique social communities of over 2 million fans and followers for MuchMusic, MTV Canada, M3, and E! * Spearheaded the measurement and reporting of social media metrics across all platforms * Worked closely with digital, publicity and production teams to integrate social media on-air, online, and offline

social marketing manager, music and entertainment channels

bell media

2012-10 - 2014-6 · 1 yr 9 mos

* Much | MTV Canada | M3 | E! * Responsible for the creation, execution and measurement of all social media campaigns * Develops and maintains unique social communities for each brand * Works closely with digital, publicity and production teams to integrate social media in a way that positively affects the company's bottom line

marketing associate

cause & effect marketing

2007-11 - 2009-10 · 2 yrs

As part of the small team at Cause & Effect Marketing I helped non-profits and philanthropists make a bigger impact through better communication. I wrote press releases, marketing collateral, key messaging, and speaking notes while sharpening my skills as a strategic communicator.