Sarah Aston Baqa

Leading Commerce Media globally for The Magnum Ice Cream Company

Lead a team of performance media managers with the purpose of: • Translating key brand/category objectives as well as category ECom vision into communication conversion strategy, goals and activations; plan consumer journey, messaging and activation for each brand including budget setting. • Active contribution to full-funnel consumer journey thinking • Constantly track, learn & optimize performance media activities based on key business goals • Driving innovation across channels and partners to unlock further growth and achieve eCommerce priorities and targets for the brands

- Seek, secure, and execute Data partnership opportunities with retailers. - Analyze existing partnerships and develop strategies to boost campaigns performance and unlock additional value for Unilever. - Design the Media performance strategy across brands and retailers. - Manage Media budgeting and forecasting. - Build and execute, with support of partner agency, consideration and conversion campaigns on both On-retailer and Off-retailer platforms. - Monitor & analyze campaigns performance, track progress and identify key success factors and share learnings & knowledge. - Explore new ways to continuously improve customer journeys & user experience to increase acquisition and retention by building a Test & Learn Agenda and leveraging STP, content, and promo. - Build and maintain reports, budgets, campaign performance, ROI, and other channel metrics.

- Partner with Global Digital teams to localize the digital transformation strategy in France. - Act as a business partner to internal teams such as brand marketing and sales and work closely with all partners to ensure full alignment on strategy and execution. - Audit Unilever's owned digital assets and optimize data collection points to fit Unilever's lower funnel strategy & targets. - Build and execute GDPR compliancy strategy for owned media assets.

- Work with local partners to translate Marketing targets into IT requirements (server management, Website development, cloud storage, technical support...) - Build a Roadmap using the framework of project life cycle, and work with developers based in the UK & India to deploy. - Oversee Project deployment & UATs - Service Management (Contracts & Procurement)