Sarah A.

PR & Marketing Senior Specialist @ SRMG

About

I’m a communications and marketing professional passionate about shaping how brands are seen, experienced, and remembered. With experience across PR, media, and integrated marketing, I specialize in building strong brand narratives, leading impactful campaigns, and creating meaningful connections between brands and their audiences. From developing high-impact messaging and managing multi-channel campaigns to supporting large-scale events and stakeholder engagement, my work focuses on delivering communication that is both strategic and effective. Throughout my journey, I’ve worked across corporate and media environments, collaborating with cross-functional teams and external partners to bring ideas to life—whether through digital campaigns, PR initiatives, or brand activations. I enjoy translating business objectives into clear, compelling stories that drive visibility, engagement, and long-term brand value. I’m particularly interested in roles that sit at the intersection of PR, brand strategy, and communications, where I can contribute to shaping narratives, strengthening brand positioning, and delivering campaigns with real impact.

Country

Saudi Arabia

City

Riyadh

Industry

Marketing & Advertising

Skill

Marketing Event Planning, Digital Marketing Channels, Sponsorship Negotiations, Large Scale Events, Strategic Marketing, High Level Of Accuracy, Multi-platform Campaigns, Digital Marketing, Political Law, Internal Marketing, Marketing Budget Management, Stakeholder Engagement, Brand Awareness, Strategic Planning, Public-private Partnerships, Bachelor Parties, Planning, Event Management, Sales & Marketing Alignment, Media Strategy

Experience

PR & Marketing Senior Specialist

SRMG

2025-8 - Present · 1 yr 2 mos

Leading the development and execution of integrated PR and media strategies, driving brand visibility and positioning across key markets. Managing end-to-end campaigns while aligning stakeholders, messaging, and performance to deliver high-impact results.

Corporate Officer

Public Investment Fund (PIF)

2023-5 - 2025-5 · 2 yrs 1 mo

Saudi Arabia

Played a key role in strengthening PIF’s corporate brand presence by leading integrated marketing and communication initiatives across digital platforms, events, and stakeholder engagement. Worked cross-functionally to deliver high-impact campaigns and ensure alignment with strategic brand objectives.

Digital Marketing Officer

Telfaz11

2021-11 - 2023-4 · 1 yr 6 mos

Played a key role in driving digital marketing and communication efforts by developing campaigns and content strategies that enhanced brand visibility and audience engagement. Supported the promotion of events and digital launches through integrated, multi-channel communication.

Social Media Executive

Marketedia

2021-3 - 2021-11 · 9 mos

Riyadh, Saudi Arabia

Played a key role in shaping and executing digital campaigns and content strategies across multiple platforms, supporting brand growth and audience engagement. Contributed to the development of creative concepts for launches and events, while ensuring consistent and impactful communication across channels.

Marketing Specialist

Riyad Bank

2020-2 - 2020-10 · 9 mos

Played a key role in supporting Riyad Bank’s marketing and communication efforts by contributing to integrated campaigns and digital content strategies. Worked across teams to enhance brand visibility, strengthen audience engagement, and ensure consistency in messaging across channels.