Sarah Lin

1 Global Market Communications Lead for High-end Cardiovascular Devices: Responsible for overseeing market communications efforts for two flagship companies within Dinova Group, specializing in structural heart disease and electrophysiology, domestically and internationally. This encompasses branding, marketing, events, media relations, patient education materials, and client relationship. 2 Brand Design: Facing the challenge of presenting the precision engineering of these "Hermès" of cardiovascular devices in the most aesthetically pleasing manner, I led the process from designer selection to final key visual (KV) development, ensuring a visual and verbal representation that accurately conveys the luxury and sophistication of the products. 3 Content Creation & Social Media Management: Coordinated with various departments (Medical, Product Engineering, R&D) to gather material support and fact-check new developments, mining key highlights to develop and refine content series. Additionally, managed the publishing of engaging posts that resonate with target audiences. 4 Academic Conference Sponsorship & Operation: Orchestrated domestic and international academic conference sponsorships, event organization, and client reception, fostering strategic alliances and enhancing brand presence within the medical community.

1 Brand Promotion & Media Relations: Successfully planned and executed corporate brand promotion strategies, leveraging extensive domestic and international media resources (including financial, medical verticals, central media, and government propaganda departments) to achieve widespread dissemination and sustained positive exposure of brand value. By crafting high-value brand stories and actively seeking media partnerships, significantly enhanced the company's and executives' visibility and influence within the industry, positioning them as thought leaders. 2 Media Resource Building & Crisis Management: Established a diversified pool of over 40 traditional mainstream and new media outlets specializing in medical and financial sectors, ensuring prompt response to market changes and securing proactive media invitations. Additionally, proactively constructed and continuously optimized crisis and public opinion response mechanisms, collaborating closely with professional service agencies to effectively manage potential risks, safeguarding the company's rapid and stable growth. 3 Brand Exposure for Financing Purpose: As the key lead in financial PR, maintained close communication with statutory disclosure entities, securities firms, and more, formulating public opinion and promotional strategies for critical milestones such as investment, financing, and IPO. Furthermore, oversaw comprehensive brand image building efforts both internally and externally, encompassing government relations maintenance, employer branding, ESG internal advocacy, and CSR initiatives. Through cross-departmental collaboration, comprehensively elevated the company's brand image and social responsibility.

1 Digital Marketing: Established the market strategy for the Innovation Services Department from scratch, leading a 10-person team to achieve over 300% annual organic growth in WeChat subscription followers and a staggering 3000% increase in leads throughout the year. Optimized advertising campaigns, ensuring cost per lead (CPL) across platforms was below industry averages for similar services. 2 Branding & PR: Successfully expanded brand partnerships, with a focus on the high-end market, achieving deep integration of resources. 3 Event Innovation & Team Leadership: Conceptualized and executed hundreds of marketing events, personally hosting dozens of live broadcasts. Overseas roadshows covered 150 schools in the UK, USA, and Australia, and established campus brand ambassadors in over 20 universities with high concentrations of Chinese international students. Additionally, strengthened data analysis and team management to ensure efficient and effective operations.

1 Brand Strategy & Planning: Developed bilingual content strategies and international communication frameworks. Spearheaded the Brand Ambassador program, managing cross-timezone operations and orchestrating large-scale international roadshows from conception to execution. 2 Digital Marketing: Optimized Google Ads & Facebook advertising campaigns, crafted targeted content strategies, and built a community management system from scratch, achieving the lowest conversion cost in the industry. 3 Public Opinion Management & Crisis PR: Handled emergency crisis communications, improving Glassdoor ratings to above 4 stars. Streamlined processes, encouraged positive reviews, and fostered a cleaner online environment for the brand.

1 Led external communication and public relations, promoting the institute's brand to international high-net-worth individuals and the art finance community. Collaborated primarily with consulates, government officials in cultural and arts industries, museums & art galleries, major auction houses (Christie's, Sotheby's), and consulting firms. Targeted Chinese ultra-high-net-worth individuals as clients. 2 Operated primarily in Beijing, Shanghai, Japan, the United States, and Luxembourg. Conducted research on global markets to identify key influencers and their perspectives, inviting over 100 individuals with core discourse power in the art finance field from various countries for collaboration. 3 Initiated and developed partnerships and organized trips for the first and second cohorts of the Global Art Finance Leaders Program: Conducted in-depth studies on the historical evolution of art finance in the US, Japan, the UK, and Luxembourg, learning from key cases and developing curricula. Established cooperation and partnership with leaders in the art finance industry worldwide, while also collaborating on program development with the American Appraisers Association, major financial institutions, auction houses, and prestigious business schools. 4 Planned industry summits, high-net-worth client events, and salons hosted by the company.

Ringy was a non-profit platform that provides multiple services based on language skills sharing. The platform recruited volunteers with language skills across the country to form a volunteer community. Volunteers utilized their spared time to provide daily level translation assistance and local information search to foreigners in China, while improving their language level. We adopted the WeChat service account feature to perform real-time matching of volunteer resources and translation (or information searching) requirements. Major responsibilities: • Business plan development • Roadshow presentation • User growth and engagement • Develop SOP • Bilingual marketing content production • Partnership development

1 Successfully recruited and signed over 20 masters from 17 major industries worldwide, all of whom were internationally renowned figures in their respective fields. Achieved a monthly signing rate exceeding the team's average. 2 Maintained strong relationships between the masters and key partners. 3 Deeply involved in the initial business model development and domestic operational implementation of several major international studios. 4 Directly worked with world-leading professors and industry leaders at consulting projects of corporate management and innovation, brand management and creative leadership. i. A project of CSR and International Integrated Report Framework with Robert Eccles (Professors of Management Practice at Harvard Business School) ii. Solution Kit of Creative Leadership with Lars Kolind (Group CEO of Oticon, non-executive board member of K. J. Jacobs AG, Grundfos) iii. Brand Communication with Florin Baeriswyl (Brand Strategist and Cultural Management Consultant. Clients included Nestlé, Swissair, Deutsche Bank, Badrutt's Palace St. Moritz, Shanghai City, Zhejiang Province, etc.)

Conducted market research on K12 education sector in China Business development support

In Story-land by Elizabeth Harrison - published The life and adventures of Santa Claus by L. Frank Baum - published