Sarah Podziomek
Account Director - West @ billups
About
Results-oriented media leader who drives business solutions for marketing partners & Fortune 500 brands across Retail & Hospitality, Food & Beverage, Healthcare, Finance & Technology sectors. Plans & buys National and Local Out-of-Home initiatives for global companies, including strategic planning for all mediums (TV, Print, Digital and Out-of-Home). Known for strong negotiation, calmness & poise amidst stress, and confidently delivering business results in a fair & balanced manner across partners, vendors and brands. Knowledge, Skills & Abilities: Strategic Planning • Non-Traditional Strategy Development • Negotiating • Client Relations • Team Leadership • Mac and PC Platforms: Office Suite, Adobe Creative Suite, MediaTools, MediaBank OX, Map Point, Telmar, Geopath
United States
Los Angeles
Marketing & Advertising
Strategic Planning, Negotiation, Advertising, Outdoor Advertising, Television, Marketing, Media Buying, Media Planning, Integrated Marketing, Media Strategy, Digital Media, Sponsorship, Digital Marketing, Digital Strategy, Mobile Marketing
Experience

VP, Client Strategy
Los Angeles, California, United States
Brands: AMC TV Network, BBC America, BI, E-Trade, Smithfield, Owen’s Corning, Audible, LL Bean, Nickelodeon Network, Timberland, Vans, A24, Lane Bryant, Truth Initiative, MilkPEP, Elevance, Brooks, Allegency, Highmark, Tillamook, McDonald’s, Michigan Co-op, Consumers Energy, UPS Store, Detroit Zoo, Hungry Howie’s, Food Lion, The Strategist, Dos Toros, Crunch Fitness. - Served on internal leadership team that transitioned all business integrations from EnPlay to Talon; launched new specialty agency with business heads, guiding teams through organizational change. - Managed, coached & supported direct team of 4, alongside programmatic & experiential teams. Achieved 2X revenue & client growth during first several years of EnPlay through new business development, organic growth & innovation across internal agency, partner agencies (Stagwell Network: Assembly Media, Gale Partners, Media Kitchen & Doner). - Led Nickelodeon takeover at historic Sunset Blvd. icon at Carney’s LA (slimed rail car, added props, rebranded cups, step & repeat); full branding experience at Timberland Pop Park (step & repeat, “make your own succulent” station, gifting station); AMC – The Walking Dead and Fear the Walking Dead Premiere Night NYC Campaign (Times Square Shuttle takeover, digital double decker bus made to look like zombies were riding it, digital screen integration).

VP, Associate Director
New York, NY
EnPlay Media is now part of Talon Outdoor. Brands: AMC TV Network, BBC America, BI, E-Trade, Smithfield, Owen’s Corning, Audible, LL Bean, Nickelodeon Network, Timberland, Vans, A24, Lane Bryant, Truth Initiative, MilkPEP, Elevance, Brooks, Allegency, Highmark, Tillamook, McDonald’s, Michigan Co-op, Consumers Energy, UPS Store, Detroit Zoo, Hungry Howie’s, Food Lion, The Strategist, Dos Toros, Crunch Fitness. - Served on internal leadership team that transitioned all business integrations from EnPlay to Talon; launched new specialty agency with business heads, guiding teams through organizational change. - Managed, coached & supported direct team of 4, alongside programmatic & experiential teams. Achieved 2X revenue & client growth during first several years of EnPlay through new business development, organic growth & innovation across internal agency, partner agencies (Stagwell Network: Assembly Media, Gale Partners, Media Kitchen & Doner). - Led Nickelodeon takeover at historic Sunset Blvd. icon at Carney’s LA (slimed rail car, added props, rebranded cups, step & repeat); full branding experience at Timberland Pop Park (step & repeat, “make your own succulent” station, gifting station); AMC – The Walking Dead and Fear the Walking Dead Premiere Night NYC Campaign (Times Square Shuttle takeover, digital double decker bus made to look like zombies were riding it, digital screen integration).

Associate Director
New York, NY
Clients include: Dunkin Donuts, Cigna, Liberty Mutual, Safeco, Great Wolf Lodge, Supercuts, William Grant & Sons, MasterCard, Microsoft, Coca-Cola, PNC, Vineyard Vines and Gett. - Led team of 4 on Hill Holliday business, retaining account amidst change & turnaround situation. - Grew Media Kitchen billing +89% in spend from 2012 – 2013 through organic growth. - Directed local buying for Dunkin Donuts, helping agency and franchisees to reach individual market business goals, including negotiating renewals of all permanent units. - Planned and negotiated first outdoor advertising campaign for Cigna Health Insurance successfully; client returned the following year with additional spend of 10% - Negotiated and managed media buy for the MasterCard Priceless Table in Times Square across large number of partner agencies/vendors to build a “table on a billboard” in Times Square serving 36 meals over 3 weeks to raise funds for Stand Up To Cancer. - Planned and activated MasterCard New Years Eve Times Square digital billboard takeover; media was visible during New Years Eve broadcasts. - Managed renewals and unit upgrades of Microsoft Cloud Commercial airport media plan, increasing visibility in each airport while keeping overall spend flat. - Led planning for Coca-Cola added value / social engagement campaign showcasing the brand’s “What’s in a Name” partnership with Google in Times Square.
Sarah Podziomek's Contact Information
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