Sarah Platten

Sr. Director, Digital Media Strategy @ Five Below

About

I am passionate about the intersection between marketing and analytics. I love all things digital and drive business impact with the results of consistent analysis. I love meeting passionate, like-minded people. Feel free to contact me at sarahwright511@gmail.com.

Country

City

United States

Industry

Retail

Skill

Social Media, PowerPoint, Sales, Customer Service, Marketing, Microsoft Office, Microsoft Word, Leadership, Swim Instruction, Public Speaking, Microsoft Excel, Facebook, Advertising, Event Planning, Marketing Communications, Sports, Graphic Design, Teamwork, Time Management, Tableau

Experience

Sr. Director, Digital Media Strategy

Five Below

2025-9 - Present · 1 yr 1 mo

Director Digital Media Strategy

Five Below

2023-5 - 2025-9 · 2 yrs 5 mos

Director of Digital Media & CRM

JOANN Stores

2021-6 - 2023-5 · 2 yrs

Director, Procurement

JOANN Stores

2019-11 - 2021-6 · 1 yr 8 mos

Responsible for all indirect spend categories across the company; cost reduction, sourcing events and identifying new partners.

Value Realization Manager

JOANN Stores

2018-9 - 2019-11 · 1 yr 3 mos

Hudson, Ohio

Senior Business Development Analyst

JOANN Stores

2017-9 - 2018-9 · 1 yr 1 mo

Cleveland/Akron, Ohio Area

Assistant Research Analyst

JOANN Stores

2016-5 - 2017-8 · 1 yr 4 mos

Graduate Research Assistant

The University of Akron

2015-1 - 2016-5 · 1 yr 5 mos

Cleveland/Akron, Ohio Area

I work with the Director of Analytics to provide clients with specialized marketing research and analytics services, utilizing top industry tools, including Tableau, R, SPSS and V12 Launchpad.

Marketing Analytics Intern

The University of Akron

2014-8 - 2014-12 · 5 mos

The Taylor Institute

I assisted the Director of Analytics in the design, execution, analysis and evaluation of client projects. Client projects range from survey design and analysis to customer segmentation studies to market research and strategic direction. I also worked on the social media presence for the Research and Analytics department, taking charge of the Twitter account and the blog.

Marketing Intern

Heritage Classical Academy

2015-6 - 2015-12 · 7 mos

Hudson, Ohio

Helped to develop and implement a marketing strategy, focusing on social media by launching both a Twitter account and a blog, as well as refocusing the Facebook page. I created content for all three channels, while assisting with the strategic direction. I also assisted in curating website content and layout.

Brand Marketing Intern

The J.M. Smucker Co.

2014-5 - 2014-8 · 4 mos

My responsibilities as a brand marketing intern included monitoring the digital spaces of Smucker brands and competitors. Weekly duties included maintaining and pulling tracking reports on new item performance, competitive item performance, category performance and database audits for the Baking Team. I also completed research and presentations on strategic innovation for the Baking team within the J.M. Smucker Company.