Sarah Piceno

• Improved email deliverability score from 70 to 90 by strengthening list hygiene, optimizing sending practices, and managing sender reputation. • Increased email click rate by 90% (0.79% to 1.5%) through refined segmentation, stronger calls to action, and structured A/B testing. • Drove a 281% year over year increase in Klaviyo attributed revenue for 2026 by optimizing lifecycle flows and enhancing personalization. • Managed the complete email and SMS marketing process from strategy and segmentation to design, scheduling, quality assurance, and analytics.

• Wrote and published company news articles on the company intranet to keep employees informed and connected • Designed and scheduled social media posts to boost online engagement and brand awareness • Managed the distribution of weekly internal email newsletters to all employees • Created external marketing materials, including brochures, one-pagers, and videos

• Created and managed monthly email campaigns, resulting in increased engagement and lead generation • Developed and implemented a new social media strategy to encourage follower interactions, boosting engagement by 27% • Updated website content, imagery and redesigned a responsive website, leading to higher organic traffic and improved SEO • Provided effective project management support for events, ensuring seamless execution

• Designed and updated collateral for print, web, and digital, enhancing brand consistency • Edited and created engaging videos, contributing to multimedia marketing efforts • Generated innovative ideas for utilizing Market Development Funds, improving vendor partnerships • Assisted with email and social media campaigns, increasing brand visibility

Summa Cum Laude 4.0 GPA Certificate in Digital Media