Sarah Muhle

o Managing the global digital strategy in terms of Online Content and Branding, SEA o Briefing and approval of the work of external partners, such as website developers, video producers and micro-influencers

o Managing the global digital strategy in terms of Web development, SEM, Social Media, Branding, Content, Online reputation o Agile project management, e.g.: relaunch of digital/web ecosystem and loyalty platform o Leading a team of 6 people

o Agile project management, e.g.: relaunch of digital/web ecosystem and loyalty platform o Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns o Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies o Suggesting and implementing direct marketing methods to increase profitability o Working collaboratively with internal stakeholders from Revenue, IT, Finance teams as well as remote tech teams located in Poland & Israel

o Improving the usability, design, content and conversion of the company website by liaising with technical & development teams o Managing end-to-end digital projects, such as the implementation of Google Hotel Ads & Trivago for the whole chain o Analyze & track site performances in order to maximize revenue growth and traffic increase o Web maintenance and troubleshooting for the company website, with specific focus on the booking engine

o Support for the acquisition of 20 hotels (optimizing a new booking engine extranet, executing extranet & PMS trainings, creation of SOPs) o Recommendations to achieve an optimal pricing strategy, including the detection of sales potentials & assuring the ideal usage of electronic distribution channels o Support of the regional revenue teams with their monthly forecasts & annual budget planning o Continuous Google AdWords account expansion for the whole chain

o Creation and maintenance of Google AdWords campaigns o Support of the regional Revenue Managers to achieve an optimal pricing strategy, including the detection of sales potentials o Preparation, audit & analysis of consolidated monthly reports for the hotel chain o Maintenance of interfaces between our PMS and external systems o Support of the GDS teams to ensure that the hotels are bookable via GDS

o support of the regional Revenue Teams o preparation of consolidated monthly reports for the hotel chain o maintenance of interfaces between our PMS (Property Management System) and external systems

o Reception: Daily Operations at the FO (check in/out, creating experiences by delivering hospitality) o Reservations: Handling email requests, first guests contact o Sales & Marketing: Homepage updates, involvement in the preparation for the Nupcial (wedding fair) in Palma

Various tasks within different departments (housekeeping, F&B, kitchen, reception)

Courses: Strategy & Communication, Management & Organization, organizing a gastronomic event, Spanish, Dutch, WSET L1 Fundation course, Marketing, HRM, Law, Supply & Demand, Business Plan, Operations

Courses: Hotel Operation Management, HRM,Health Tourism, Marketing of Commerce, Advertisement and Media, Hungarian Grastonomy