Sarah Mertes
Head of Productmanagement LCMT Lecomte @ RABE Fashion Group
About
Experienced Division Head of Women’s Wear with a strong background in product and omni-channel management. Responsible for sales with many years of management experience, including managing up to 40 employees. Specialised in strategic direction of women’s wear collections, achieving significant EBIT and sales growth. Skilled in forward-thinking strategies, including sustainability initiatives and market analysis. Used to working in a fast-paced environment. Passionate about fashion trends and customer needs. Skilled collaborator with extensive change and crisis management experience. Dynamic and communicative leader with the ability to challenge the status quo, foster collaboration and drive results.
Germany
Frankfurt
Apparel & Fashion
Sales, Team Management, Strategic Thinking, Strategy, Communication, English, Change Management, Strategic Alignment, Sales Analysis, Trend Research, Collection Management, Women's Wear, Sales Management, Sustainability Initiatives, Market Research, Trend Analysis, Market Analysis, Key Account Relationships, Product Management, Omni Channel Management
Experience

Division Head S.Oliver Womanswear (Red Label + Black Label) / Division Head Red Label Woman
Rottendorf, Bavaria, Germany
Strategic and operational management of all women’s wear collections along the entire value chain, including vertical control, while considering KPIs and future-oriented potential (initially encompassing only Red Label and accessories). Sales responsibility, manage 40 employees (8 direct reports). Provide commercial and strategic direction for collections, oversee product management, business development, sourcing, design, and technology, along with technical responsibility for sales and procurement. P&L responsibility across all channels, including sales, budgeting, staffing and costing. Achieved significant sales growth by ensuring a replenishable NOOS programme targeted at specific audiences and geographies. Attained market leadership in outdoor jackets and knitwear with substantial sales growth. Defined and implemented new processes and strategies, including sustainability, collection size, go-to-market calendar and digitalisation.

Head of Product Management + Onmi Channel Management
Rottendorf, Bayern, Deutschland
Planned collection framework in dialogue with all channels via KPIs. Consolidated and filtered all domestic and international sales information. Managed 10 employees. Continuously monitored the product range against merchandise management indicators to identify opportunities. Significantly increased sales and floor space productivity by developing target group-oriented core product range, taking into account floor space size, fashion level, price range structure, etc.. Developed limit planning, taking into account market changes while exploiting potential.

Product Manager Gerry Weber Collection
Halle, North Rhine-Westphalia, Germany
Translated collection content into KPIs and evaluate and analyse sales figures, including presenting data to management, design and PM. Pre-and in-season collection management, considering performance and market developments, including trend/in-season process implementation and developing in-season programmes based on trend, market and bestseller information. Researched trends, analysing market and competitive information. Implemented a fast-track process in collaboration with design, technology and purchasing departments.
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