Sarah McNaughton

As Vice President of Marketing for the Alpha Phi Chapter at Western University, I lead a team of six marketing directors and work closely with our executive board to shape and execute the chapter’s marketing strategy. My responsibilities include: - Setting the creative vision for all Alpha Phi social media channels - Developing brand-aligned content that reflects our chapter’s values and culture - Overseeing marketing planning, digital engagement, and storytelling initiatives - Collaborating cross-functionally with events, finance, recruitment, and leadership teams

- Managed the design and creation of new graphics, logos and merchandise for sorority chapter - Vendor management for merchandise production - Merchandise allocation and distribution to sorority network

Brand collaborator [@sarahmcnaughton_ ] on TikTok & Instagram with CPG fashion & makeup brands including: Amazon Prime Canada, Rogers Media, Brita, SKIMS, Lubriderm, LiquidIV, Prime Canada, John Frieda, Sol de Janeiro, HelloFresh, Owala, White Fox, Princess Polly, Edikted, MERIT Beauty, poppi, Alani, Angie's BoomChickaPop, Neutrogena, Aveeno, MadeGood and many more - Pitching, negotiating and securing deals through outreach via email and TikTok & IG - Script writing, content briefs and ideation/concepts for CPG brands - Video creation using CapCut and Canva to promote products and services - Management of collaborations & communications with brands to complete assignments - Collaboration on Influencer Marketing platforms such as Aspire.io

Continued my internship role with GWL Realty Advisors in a part-time capacity during my junior year.

GWLRA is a leader in both the commercial and multi-residential real estate industries. GWLRA believes in generating value by creating vibrant, sustainable communities that engage, excite, and inspire. My position with GWLRA as a marketing communications specialist provides the opportunity to flex my creativity, learn new skills, and contribute meaningfully to the overall brand strategy. My role involves: - Creating and scheduling engaging content and visuals for our social media channels (LinkedIn, Instagram) - Monitoring social media performance and identifying new ways to boost engagement - Providing writing and editing support for internal and external communications - Contributing to strategies for audience growth and engagement - Assisting in maintaining and updating the company intranet - Conducting research to support the implementation of the staff engagement program - Working with Office 365, Adobe Creative Suite, WordPress, and Sprout Social

- Served as the local face of the brand at Western University and maintained a positive reputation on campus. Increased brand awareness by promoting products through strategic sampling initiatives. - Planned and executed creative sampling opportunities monthly on campus. Responsible and accountable for all product that is sampled and seeded on campus. - Engaged with users through personal social channels to provide knowledge on products to online consumers. - Completed the program's required monthly deliverables by providing insightful feedback and creative content highlighting the brand.

Working with this venture-backed DTC venture studio to create GTM plans and create digital content (videos, .gifs and images) to help drive the growth of their portfolio of DTC brands, including urban commuter carts, pet accessories and athleisure apparel. - Content Creation (Video, Reels, TikTok) - Video Editing (Using CapCut, TikTok, In-Shot) - Graphic Creation/Design using photoshop or Canva

Collaborated with agency team on creating marketing plans, creating content and ensuring the delivery of high-quality work to agency clients. Responsible for: - Content Creation (Video, Reels, TikTok) - Video Editing (Using CapCut, TikTok, In-Shot) - Graphic Creation/Design using photoshop or Canva - Managing onsite client photo shoots and creative process - Weekly newsletter management - Caption Creation - Scheduling and Uploading Client Content - Managing Content Calendars - Assisting and collaborating on client content plans - Client Communication and Administration

Provided customer service, bookings and management of golf course operations onsite. Managing website bookings, events and onsite camps for the golf course. Seasonal position throughout the summer.

Provided customer service, bookings and management of golf course operations onsite. Managed website bookings, events and onsite camps for the golf course. Seasonal employee, returning in the summers.

Brand ambassador in-store, providing customer service, merchandising and e-commerce shipping duties. Cash/closing duties and revenue calculations. Social media support and app management.

Pursuing my honours degree, majoring in Consumer Behaviour and minoring in French studies.