Sarah McAlexander

Director of Marketing @ Lensrentals

About

I’m a senior lifecycle marketing leader with 8+ years of experience building and scaling CRM, email, and retention programs that drive engagement, loyalty, and revenue. At Lensrentals, I owned end-to-end lifecycle strategy and execution across onboarding, activation, retention, and re-engagement. My work spanned segmentation, journey design, experimentation, and automation across complex, trust-driven customer funnels. I partner closely with Product, Operations, and Analytics teams to align lifecycle messaging with real user needs and business outcomes. I translate performance data into clear priorities, test plans, and decisions, helping teams focus on what actually moves retention and long-term customer value. I’m known for building durable lifecycle programs that earn trust, scale with the business, and improve over time.

Country

United States

City

Greater Madison Area

Industry

Computer Software

Skill

Lifecycle Marketing, CRM & Segmentation, Customer Journey Mapping, Retention marketing, Experimentation & A/B Testing, Email Marketing, Marketing Analytics, Marketing Automation, Customer Loyalty, Customer Segmentation Strategy, Behavioral Triggers, Data Analysis, Analytics, Google Analytics, Marketing Strategy, Growth Marketing, Stakeholder Management, Management, Project Management, Brand Management

Experience

Director of Marketing

Lensrentals

2022-3 - Present · 4 yrs 7 mos

Director of Marketing for the Lensrentals family of brands, including Lensrentals and LensProToGo, leading lifecycle, CRM and retention strategy in a high-trust, high-consideration marketplace. Built and scaled email and customer engagement programs, including segmentation frameworks, behavioral triggers, and automated journeys, using performance data to continuously improve engagement, retention, and revenue. Led experimentation and testing across lifecycle touchpoints, translating customer behavior and performance trends into clear priorities and measurable improvements. Partnered closely with Product, Operations, and Analytics to align lifecycle messaging with real customer needs, ensuring communications supported both user experience and business outcomes. Established scalable lifecycle processes and playbooks that enabled consistent execution across brands, audiences, and stages of the customer journey. Managed and mentored a cross-functional marketing team, balancing strategic planning with hands-on leadership across lifecycle, content, and CRM initiatives.

Senior Marketing Manager

Lensrentals

2018-8 - 2022-6 · 3 yrs 11 mos

Designed and launched lifecycle frameworks across email, loyalty, and re-engagement that increased repeat purchase and reduced churn. Helped drive ~50% year-over-year revenue growth in 2021 through new lifecycle initiatives, targeted campaigns, and improved segmentation. Owned loyalty and referral strategy, optimizing rewards and cadence to improve retention and customer advocacy. Partnered with Product and Sales to align marketing touchpoints with customer needs and business goals across the full customer lifecycle.