Sarah Lee

Companies are relying more on video streaming than ever before. Sherpa consolidates live and on-demand video so you can focus on creating top-quality content. With Sherpa’s virtual event platform and production services, you can hit the ground running with immersive webinars, webcasts, and event experiences, integrated with the tools you already use today. In the time it takes to read this copy, you could have created a live webcast or webinar to thousands of viewers anywhere in the world. Sherpa is privately held and headquartered in San Mateo, California. The company is backed by Benhamou Global Ventures (BGV), Rally Ventures, and individuals.

Director of Sales & Marketing (2019-Present) Business Operations, Data Analytics, Training & Development, and Customer Success (2018) • Delivered 230% YoY ($1.2M vs $2.8M) revenue growth through implementation and optimization of digital channels and sales enablement assets • Employee #3 of early-stage startup who built and directed the entire Sales and Marketing (SAM) infrastructure • Streamlined policies and procedures for customer onboarding, success, retention and upselling, and supported operational efficiencies during aggressive expansion that captured the local market share • Implement and oversee all company-wide systems for reporting, metrics tracking and data management • Successfully manage limited SAM budget by automating processes and hiring remote team • Manage investor relationships, aligning and reporting on company objectives, growth initiatives and KPIs

• Localization of B2B marketing campaigns to drive brand awareness and customer acquisition. Increase revenue streams in new markets by localizing demand generation campaigns (including paid social, blogs, review sites and Search Engine Optimization (SEO). • Vendor and logistics management for companies expanding into Taiwan and China markets Clients: • Parkside Securities • Spicy Vines • LUV Footwear • NeoAsia Limited • West Garden Hospital • Ajami Diamonds • Purity Jewelry Co. • The President Translation Service Group International

• Directed creation of targeted B2B marketing collateral and strategies for overseas prospects • Drove international B2B client acquisition by testing new growth channels • Developed and executed curriculum to prepare executives for B2B negotiations and prospecting

• Spearheaded B2C demand generation through growth marketing initiatives including App Store Optimization, SEO and Paid Social Campaigns (Facebook & Instagram) • Partnered with development and writing teams to deliver requested content and functionalities

Major: Communications; Minor: Chinese, Economics Study Abroad Programs: • UC Education Abroad Program at Fudan University, Shanghai (Fall, 2009) • The Alliance for Global Education at Fudan University, Shanghai (Summer, 2008)

Coursework: Advanced Translation for Business, Chinese to English Translation, English to Chinese Translation, Liaison Interpreting for Business, Using Technology in the Translation Industry (MemoQ), and Translation and Localization Management

Coursework: Open for Business I & II, Thought and Society, Learning Chinese with Newspaper I, News and Views, Television News & The Independent Reader Scholarship: Awarded a Scholarship from the Ministry of Education of the Republic of China (Taiwan)