Sarah Labruijere

Instrumental as the EMEA Channel Marketing Team Lead. Own and direct the marketing strategy and execution mix for a multibillion-dollar global technology powerhouse in order to develop demand and awareness and meet international pipeline goals. • Spearheaded strategic project planning for the Lenovo360 Global Channel Framework and run the biggest Channel campaign in EMEA. • Oversaw Channel communication, including campaigns, Channel breath & depth, and BP engagement journey, as well as tools, programs, BP portal, EHQ budget, and alignment with the company’s brand and strategic direction.

During this time, I drove Lenovo's Channel go-to-market plan in EMEA Region by overseeing breadth and depth activations, as well as overall communication planning and execution, while focusing on programs, tools, and budget management. A few key achievements in this tenure include: • Utilised several forms of modern marketing technologies to optimise program execution. • Maintained EHQ Channel budget, built strong relationships with key stakeholders, and managed marketing campaigns

Throughout my term in the position, I implemented the EMEA process and planning circle, including promotional campaigns and engagement activities to dramatically strengthen Marketing Communications across the organization. I am accountable for controlling Co-Marketing budgets for PCs and Servers, as well as asset and MDF Co-Marketing solutions to introduce Channel assets into local markets. I was also appointed to project manage Lenovo's most extensive Channel breath campaign in 2016 and 2017 in EMEA

My main responsibility for this position was to expand and develop the business by formulating a EMEAs Marketing planning cycle, strengthening relationships with partners, and collaborating with stakeholders. I oversaw the NET & Alliances marketing budget, automation tools, and personally developed marketing dashboard for launching high-end marketing campaigns. In addition, I integrated Medion in Lenovo's operational and analytical marketing processes and resources.

Developed and implemented operational marketing plans for largest supermarket chain ALDI in WE. Led an international initiative with ALDI TALK and ALDI Foto. Spearheaded initiatives with corporate assistance for Microsoft, Intel, and BASE

Oversaw budget management for 2500 shops in WE and fashion buying assistant for several product groups in men's department. Supervised all facets of purchasing controls, collection creation, package optimization, supplier interaction, and quality control